Ultra Violet Sensation: 8 Ways to Wear Pantone’s 2018 “Color of the Year”

Pantone began as a printing company in New York City in the 1950’s. Since then it has gone on to become the expert on any and every shade of color. Each year since 2000, Pantone announces the shade they have selected as the “Color of the Year.” This color then goes on to become a fashion and beauty sensation for the following months. Pantone has chosen Ultra Violet as the Color of the Year for 2018, and we’re thrilled! The bright purple hue reminds us of Prince’s Purple Rain.  It is absolutely stunning and we cannot wait to see it all over the runway and red carpet this year. If you want to be a part of the Color of the Year obsession, you too can rock ultra violet in your own wardrobe! We’ve got eight ways to wear Pantone’s Color of the Year right here:


1. Free People Changing Horizons Top, $88

Ultra Violet Shirt

This Free People blouse looks so comfortable and is the perfect, casual way to show off the color of the year. It would look great with a pair of skinny jeans and black boots.

2. Sam Edelman Haide Feather PomPom Pump, $129

Ultra Violet Shoes

We love these ultra violet Sam Edelman pumps with an adorable feather pompom on the front. They’re cute and sexy at the same time!

3. Hanky Panky Cross Dye Retro Vikini, $38

Ultra Violet Panties

These high-waisted retro-style panties are great if you love ultra violet but want to keep the bright color under wraps. Some people like to sport only neutrals on the outside; we’re not judging!

4. Gucci Dolce Calfskin Leather Baguette, $2,000

Ultra Violet Bag

It may be on the pricey side, but this Gucci bag is so vibrant and will add the perfect ultra violet pop of color to any outfit. The strap is removable so it can be used as a cross-body or as a clutch.

5. David Yurman Albion Petite Ring with Semi-Precious Stones, $675

Ultra Violet Ring

If you want to add the bright purple hue to your outfit in a subtle way, you can always wear this semi-precious stone ring. The stone is amethyst, but it looks like ultra violet to us!

6. Loveappella V-Neck Jersey Maxi Dress, $68

Ultra Violet Dress

We think this ultra violet maxi dress will look great during those 2018 summer nights. Pair it with some black heels to make it more formal!

7. Onzie Racer Leggings, $64

Ultra Violet Leggings

Show off the color of the year while you work out! These ultra violet leggings would look great during yoga or out on a run.

8. Nordstrom Solar Patchwork Wool and Cashmere Scarf, $99

Ultra Violet Scarf

This wool and cashmere scarf is gorgeous and would liven up any outfit. It has multiple shades of purple, including the color of the year!

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