Comment on Skin Colour is Not a Fashion Statement (And no, we won’t “get a tan…”) by My Invisalign Blog.
I actually think this is a particularly English obsession. I find where I live in Queensland that most people are pretty sun aware and not too bothered about tanning. In fact, when my in laws come over from the UK and get themselves a crazy shade of mahogany all the Australians whisper to me to tell them about skin cancer!
I am also pale aspirin white, and freckly too. I wear shorts with my white legs and noone here has ever said a thing. When I see UK tabloids though I am always struck by how crazily fake tanned everyone is. So maybe it is just what you are used to.