Richard Chai for Target: your thoughts?


As most of you will already know, Richard Chai is the latest designer for Target’s ‘Go International range. The clothes (some of which are shown above) will be available in-store from this August, and it’s taken us a couple of weeks to get round to talking about them with you because… well, because there just doesn’t seem to be a whole lot to say. The clothes are nice. We like them. We particularly like the shades of purple used here, which will make these nice summer-to-fall pieces, but although we’d probably buy some things, like the boyfriend cardigan and Bermuda shorts, for instance, the problem we have with them is that they’re just regular old bermuda shorts and cardigans as far as we can see, and there doesn’t seem to be a whole lot here to mark this collection out as "designer".

Of course, the prices will obviously reflect this, and we have to bear in mind that Target needs its clothes to be as commercial as possible, so with that in mind, we’d say that yes, we like Richard Chai’s work here, and would probably buy some of it, given the prices, but we’re not exactly breathless with anticipation over it.

Over to you: what do you think?

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