Pink is the new black. Apparently.

Every season has its colour. Emerald, for instance, was nominated the Panetone colour of 2013, but this winter pink is the colour to watch out for. Or so say the fashion powers-that-be, anyway: the Autumn/Winter runways were full of the colour, so it’s only fair to assume the high street will be following suit, and that soon we won’t be able to walk into a store without feeling like we’re on the set of Legally Blonde.

We’re probably going to be reading a lot of “pretty in pink” headlines on press releases, too. Awesome.

pink isthe colour of winter 2013

The good news is that you don’t have to be Elle Woods to get in on this look. This season’s pink is the dusky, subtle variety, as opposed to the pepto-pink we COULD have ended up with, and that makes it much easier to wear without feeling like a walking caricature of a “girlie girl”. Close shave there, huh? You don’t have to go head-to-toe Barbie on us, either: this is a colour that can be best in small doses, and if you’d rather have a larger dose if it, there’ll be a lot of pale pink outerwear to keep you happy.

Or, of course, you COULD simply ignore this trend altogether, if you so wish: there are no laws against it. While pink is a shade that many people love, it’s also a colour that some people look down on, especially in the workplace, where it can be seen as too “girlie” and frivolous. Can a colour be a fashion crime? Do you think wearing the so-called colour of the season might make people take you less seriously, or do you reckon it’s JUST a colour, with no associations at all?

Finally, what do you think of this trend in general? Will you be wearing pink this winter, or will you just stick to whatever colours you usually wear, whether they happen to be “in fashion” or not?

Image: Topshop sweater, Ted Baker jacket, Blugirl skirt, Topshop shorts, satchel and shoes


  • August 6, 2013


    I love pink! I wear it all the time. I’m glad it’s going to be a trend. I can happily keep re-wearing my pink trench coat and buy a pink dress.

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  • August 6, 2013


    I love pink! It makes me look so healthy! But an all -pink outfit … no. Maybe lovely when you’re living in LA or something, but I guess the only way I can wear it here in Holland is during Fashion week or the Gay parade.

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  • August 6, 2013


    I like pink, but I find pastel pinks like this really hard to style, particularly during the autumn/winter when in the UK going without tights/leggings/great big boots is pretty much unheard of. I love that pink pleat skirt but I’m just not sure that I could make it work with my winter footwear, so I think a pink top or handbag might be as far as I get!

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  • August 11, 2013


    I wouldn’t wear head-to-toe pink, I prefer to balance it with dark colours. And I don’t like it on coats or jackets.

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