Modelling is Hard: Zombie Edition

Before you ask, we’re not talking issue with what this model is wearing, which is pretty inofensive: we’re just concerned for her. The vacant stare, the slumped-over posture: this model is a zombie, isn’t she? Someone has zombified her! Jeez Louise, modelling really IS hard, isn’t it?

Seriously, though: why does the fashion world do this? Why does it persist in taking pretty girls and forcing them to pose in ridiculous, awkward stances, with facial expresions that resemble those of The Undead? (No offence to the girl in question, here, by the way: it’s not her, it’s the way the shoot has been styled.) Isn’t fashion supposed to be aspirational? Is everyone reading this secretly aspiring to be a zombie?

Someone help this model! It doesn’t have to be this hard, surely?

(If you don’t want to help her, but do want to buy her dress, just click here…)


  • January 21, 2011


    I guess it is more inspiring to shoot zombies than pretty girls. Every model has to be prepared to dodge a bullet.

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  • January 22, 2011


    Everyone looks better when they smile. (Take a look at those before-and-after pictures in self-improvement ads. The before pics are glum; the after pics are smiling.) It takes real talent to look good while pouting.

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  • February 9, 2011



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  • April 15, 2014


    even clothes would look more appealing if models smiled… I think this is not a clever marketing tecnique too…

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  • April 15, 2014

    Very Veronique

    I don’t understand this on-going trend of making models look depressed and awkward. Especially over on Asos I think they’ve been doing this A LOT lately. And even in the catwalk videos sometimes its literally ridiculous. The only question remains: WHY? (do they do this to the poor models?)

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