Fashion Police Fraud Squad: Matalan do Luella’s ditsy floral prom dress


We gave Kelly Osbourne a gold star when she wore Luella's floral print prom dress last year, and now we're giving Matalan one too, for creating a version of it that's only £25. Doesn't really get much more affordable than that, does it?

This isn't an exact copy, obviously, and quite apart from anything else it has spaghetti straps rather than the short sleeves on the Luella dress, but the print is almost identical, the tulle underskirt is the same, and it's just downright cute. It's also selling out fast: it's already sold out online once, and may or may not still be available by the time you come to read this post, but the Matalan closest to the Fashion Police HQ had lots of these last time we popped in, so it might be a good idea to give your branch a call and check to see if they have it.


  • May 29, 2009


    I love Kelly’s dress, but for some reason, the Matalan version feels a bit 1990s to me. Am I crazy?

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  • May 29, 2009


    Yeah, the shirt dress kelly has on is adorable and about 100% my style. The matalan IS 90’s, due to the stupid spaghetti straps and sweetheart neckline. They took away everything that made the Luella special. If i didn’t see the side by side, the Matalan wouldn’t bother me, though.

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  • May 30, 2009


    thicker straps + swooping V-neckline = my vintage dress from my grandma! go me!

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