Fashion Gripes: The case of the missing dresses

Dresses Question: Why does Topshop’s homepage always seem to feature dresses and other items which never make an appearance in the shop? Look at this gorgeous creation, for instance: it’s right there on the homepage today but when we clicked excitedly onto the "new in" section, hot on the scent of a possible ‘Dress of the Day’, it was nowhere to be found.

Just a ploy to keep us checking back to see if it arrives, do you think, or will all these homepage items one day be available to buy?


  • March 14, 2008


    I keep seeing New Look and Asos dresses advertised in magazines that never actually seem to exist in reality. It’s incredibly frustrating because I almost always fall in love with them at first sight.

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  • March 15, 2008


    maybe they’re just models only type of dresses

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