Dress of the Day: Sweetheart prom dress from George at Asda


Following a tip-off from The Style PA, the force attempted an undercover mission to or local Asda last week to check out the Spring/Summer offerings. To say we were impressed would probably be an understatement: let's just say our credit card is currently in rehab.

This dress will be waaay too loud/kitsch/girlie for many of you, and we'd happily live without the bubble hem (actually, we'd happily live without seeing another bubble hem EVER, but that's just us). If you're able to pull this off, though, more power to you: it has yet to appear on the George website, but it's £18 in store.


  • May 11, 2009


    I went to Asda after seeing this in Look; however, I did not buy it as it was made out of cheap material and the puffball hem didn’t impress me either.

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  • May 12, 2009


    I’m afraid it’s been and gone from the Asda website…I saw it there in a couple of sizes when I was checking out the black and pink bird print dress you featured a few weeks back.

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  • May 12, 2009

    The Style PA

    With these bargains you do have to be quick. Anyone remember that Kylie copy, green, chiffon dress ar Tesco a couple of years back? It sold out straight away.
    Inexpensive fashion items have their place. They are the budget fashionista’s way to work a trend without breaking the bank. For items you intend to wear over and over, a bigger budget makes sense.

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  • July 2, 2009


    you know, I used to have a sheet set like the skirt portion of that dress…..

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  • March 28, 2010


    I like this, but it shouldn’t be a prom dress. I love bubble hems, they make me look taller and vaguely more cute than I actually am.

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