Dress of the Day: Pink ‘Paper Bag’ prom dress from River Island

Prom_dress This dress definitely isn’t going to be to everyone’s taste, but if you’re a pink, princessy kind of girl, it could be just your bag. Your ‘paper bag’ that is. No, we don’t know why they’ve called it that either, so your guess is as good as ours…

We’re not too keen on puffball skirts in general, but the rose effect on this one makes it interesting, and although there are a few elements of the design we’re still not sure about (the ruched elastic effect around the waist, for instance), we’d be curious to see what this dress would look like on.

So, what do you think: a controversial choice or a worthy Dress of the Day?

It’s £79.99 at River Island.


  • June 30, 2008


    I’m pretty sure that waistline is called “paper bag” – hence the name of the dress.

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  • July 1, 2008


    Oh. My. Lord. The second I saw this dress, I fell in love! Could this be any more beautiful?! This is the perfect dress for me. It looks like as soon as you put it on, you’d feel like royalty. And deservedly so.

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  • July 1, 2008


    I think it’s hideous, mostly thanks to that waistline, which makes the skirt resemble a fancy garbage sack to me.

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  • July 1, 2008

    The Fashion Police

    Interesting to see the extremes of opinion this one has inspired (which is more or less what I expected, really): one person thinks it’s “perfect”, one thinks it’s “hideous”. I’m still on the fence with it, personally – I definitely think I’d need to see it on, or at least to see it in person to know what I really think of it. I may pop in and see if they have it in store when I go shopping later this week…

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  • July 1, 2008


    I’m not sure why, but something about this dress made me think of Molly Ringwald’s creation in “Pretty in Pink.”
    After I looked it up, I realized this dress looks nothing like it … but it is pink and her dress did end up looking something like a bag …
    No, I’d say a paper-bag waist that shows the elastic is a no-no for a prom dress. It’s cute otherwise, though.

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  • July 2, 2008