Daylight Robbery | Fendi’s £400 keyring

fox keyring

Where do we even start with this one?

We COULD start with the fact that this £400 keyring is made from real fur: fox and mink, to be precise. (Because obviously one animal wasn’t enough…) Now, we don’t generally get into the “real fur” debate, because it’s an emotive one, which deserves more than a few short paragraphs in a post about a keyring, but let the record show that real animal skins were used to create this… actually, we have no idea what this is supposed to be. We WERE about to write “this FAKE animal skin”, but if that’s an animal, we’d sure like to know what kind of animal it is. We think it’s probably just some kind of generic monster, which brings us neatly to our next point…

This £400 keyring is ugly. And OK, we guess you could describe it as “ugly cute”. We probably would, if we’re honest. It’s an angry-looking little guy, sure, but if it was £2 in a gift store somewhere we might see the point of it, but the fact is, it ISN’T £2. No, this £400 keyring is… £400. Or £407, to be totally accurate.

Four. Hundred. Pounds.

For a keyring.

For the benefit of our American readers, that works out at roughly $633. 

For. A. Keyring.

And WHY, we hear you ask, is this keyring £400? Isn’t it obvious? Say it with us, everyone:


It’s Fendi. It’s OMGDESIGNERFASHION. And that means it HAS to be worth the money, right?

We’re honestly fascinated by items like this: obviously people are free to spend their money any way they wish, but we can’t in  our wildest dreams imagine wanting to spend $600 on a keyring. Not even if we were rich BEYOND those wildest dreams, and the keyring was made of solid gold, threaded with unicorn hair. So we have to ask, even although we’re fairly sure we know the answer:

Would you spend $600 on a keyring? Or do you agree that this is a clear-cut case of Daylight Robbery?

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