Abercrombie & Fitch’s push-up bikini for kids causes controversy

Last year it was Primark. This year it’s Abercrombie & Fitch’s turn in the firing line over their push-up padded bikini tops for girls as young as 8 years old.

But while Primark backed down and removed their controversial bikinis from sale, Abercrombie & Fitch have defended their range, only agreeing to remove the term “push up” from the title in favour of the less incendiary “striped triangle”, but leaving the padded bikinis on sale.

Abercrombie & Fitch have a reputation for risque behaviour – whether provoked by their highly sexualised Back to School ad campaign in 2007 or their 2002 range of tweenage thongs bearing slogans including “wink wink” and “eye candy”, the company are no strangers to public outrage.

But is the public right to be outraged by such provocative garments? Or, as Abercrombie & Fitch argued in response to criticism in 2002, are the items in question simply cheeky and cute, placing the blame from any misrepresentation firmly in the eye of the beholder?

What do you think?

(Photos of the offending “push-up” triangle bras can be found here.)

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