Abercrombie & Fitch double their prices in the UK. Fashion Police not impressed.


I realise I’m probably opening myself up to a whole world of absuse with this admission, but I actually quite like Abercrombie & Fitch – mostly because I seem to spend most of my life on a never ending quest for jeans that actually fit me, and Abercrombie’s are one of the few that do. I’m not a fan of logos at all, but aside from the denim, they also make some cute camis and tank tops and hey, a girl can never have enough vests, can she?

With all of that said, however, I have to announce that I will not be shopping from Abercrombie’s new UK website. Why? Because the stock there is literally double the price it is in the US – even although it’s selling exactly the same items. And I can’t help thinking that sucks. 

Just to make matters worse, I can’t even access the US site any more from here – it just redirects to www.uk.abercrombie.com, which makes price comparison tricky, but from memory (and you can correct me if I’m wrong here), a standard hoodie is about $60 on the US site. In the UK? £60. Which is about $120, just in case you’re wondering. The ‘Erin’ skinny jeans I’ve been coveting? £80 – about $160. As I said, I can no longer check how much they’re selling for in the States, but I’m guessing it’s significantly less than that, right?

Don’t get me wrong: I could understand a slightly inflated price. Things do tend to cost more here in the UK, and Abercrombie have had the expense of setting up a new website, bringing their stock into the country and also opening their new flagship London store. But to literally double the price? Well, that just makes me feel like I’m being ripped off, to be honest. And it also makes me pretty certain that I won’t be buying those jeans, no matter how much I like them.


  • January 3, 2008


    more and more these days I’m finding I wish I had learned to sew

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  • January 3, 2008


    Abercrombie Erin Jeans – $79.50
    That is kind of terrible. Yes I get the cost analysis, but there is no way that DOUBLE the price is appropriate.

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  • January 3, 2008


    well, i’m not from the uk, and i don’t get redirected to the uk site, so, amber, just so you know, you were right: your erin jeans are $79.50. they are shameless!

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  • January 3, 2008


    Oh that is a pile of crap. Yes shipping is high nowadays, but it’s not THAT high.
    I don’t buy Abercrombie, personally. I find better quality and fit in clothes from companies like Lucky and such, and they’re made in the US under good conditions.

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  • January 3, 2008


    People that live in the US cannot access the UK website, either.

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  • January 4, 2008


    Use an anonymous web proxysurfer like http://www.the-cloak.com or http://www.guardster.com so they can’t tell what country you are in. little slow but it works

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  • January 5, 2008

    A Brit Living in the US

    You’re not taking into the account the difference in the cost of living in the US and UK. $60 will buy you as much in the US as 60 quid (no pound sign on yank keyboards) will in the UK – you can’t simply perform a currency conversion and expect that to make any sense. That’s not how the exchange rate works.
    They’re not charging double – they’re charging the same but the extremely weak dollar (it’s about 2 for 1 with the pound) makes it seem otherwise.

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  • January 6, 2008


    On the Canadian site it’s $108.00.

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  • January 21, 2008


    I’m in the UK & somehow managed to order a couple of items from the US site at a cost of around $95 including shipping. I then got an email to say that my order was cancelled. I asked why & then they said it was cancelled by mistake. I waited a week before checked my account & it was still cancelled. I asked them if they could sort it out which they did but charged me the UK prices & not the US site ones which I had ordered from originally. I emailed to cancel but they had already sent one item but cancelled the other with no explanation as to why they had decided to charge my card with UK prices. No apology or refund either.I won’t be using them again which is a shame as they do do nice stuff.

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  • July 18, 2008


    Considering that one quid literally equals two dollars, it’s not unreasonable. It used to cost UK customers half what it cost American customers, considering the conversion rate, and it now costs the same amount, dollar for dollar.
    It’s no different than if the American dollar were twice the price of the GBP, and we were ordering from Topman until they blocked us and charged American dollar prices instead of the GBP prices. Same thing.
    But I understand the frustration. A&F is an expensive luxury brand, and $80 jeans hurt my pocketbook as much as 80 quid jeans hurt yours 🙂

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  • September 18, 2008


    I actually like A&F for the same reason, though I know it’s shameful. Their jeans are the ONLY ones that fit my nonexistent hips and butt.
    The double pricing, that just sucks. A&F costs enough without the prices being double, especially because teenagers are their main customers.

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  • June 4, 2009


    Get this, I went to the Abercrombie store in London on Wednesday and saw a beautiful tote bag and it was 78 pounds! There was no way I was going to spend about $160 on a tote bag. I got back to Canada yesterday and on the Canadian website the bag is $48! That’s a huge difference.

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