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Fashion Police

Primark Spring/Summer 2014 Preview

Primark spring 2014 preview

It’s not even Christmas yet, but we’re already looking forward to spring: even more so, now that we’ve seen the Primark SS2014 preview. There is gingham. There are full skirts. There’s… a really odd-looking see-through dress which the Empress will just LOVE, seriously.

OK, so we’re not looking forward to that last one, or to some of the orthopaedic-looking sandals that are also part of this collection. We always think the Primark preview offers an interesting insight into what kind of summer trends the high street brands will be picking up on next year, and what people will ACTUALLY be wearing. On that subject, we’re really happy to see there are no adult onesies included in the press materials for the new season. That doesn’t mean there won’t be any in-store, though, so don’t worry: we won’t be letting our guard down. Or, apparently, wearing shoes next summer – or not if these styles are all that’s on offer, anyway.

Take a look at the suspects in the gallery below and tell us what you think of the shape of things to come!

Gallery: Primark SS2014 Preview

Fashion Police

Spring/Summer 2013 Preview: Primark clothing

Primak Spring/Summer 2013


It all started out so promisingly. Well, that little blue and white sundress is adorable, isn’t it? It gave us high hopes for Primark’s spring/summer 2013 clothing collection. Hopes that were destined to be cruelly dashed when we happened upon the image of the dungarees. And the western style denim shirts. And… are those animal print leggings? Do we have enough eyeball bleach in stock for this, do you think?

To be fair, it’s not all bad. There are definitely some cute pieces here, and, being the bastion of fast-fashion that it is, we’re sure there will be lots more: this is, after all, just a tiny sample of the items Primark will be trying to sell you next season.

Will you be buying, though? That’s the question. What’s your answer?


High Street Shopping: Primark ‘Pow!’ sweater

Primark Pow Sweater

Move over Marcus Lupfer… Primark jumped right on the comic book trend with their ‘Pow!” sweater, which will set you back all of £14 (unlike the designer version, which was over £300). We hate to use the phrase “on trend”, so instead we’ll simply note that this will certainly help keep you cosy as the nights draw in. Sadly, Primark are yet to launch an ecommerce website, so you’ll need to track this one down in store….

Adult Onesie, Crimes of Fashion

Fashion Police on Patrol: More adult onesies arrested

The Hulk adult onesie

Our officers on the beat captured this Crime of Fashion at Primark this week. We know nightwear is usually outwith our jurisdiction, but this is basically contraception in clothing form, and the growing trend for pyjamas in public makes us worry that we’ll soon start seeing these on the street.

Meanwhile, if these had been in the children’s department, we’d probably have thought they were cute:

adult onesies

But we found them in menswear. That’s … not cute. Look at the FEET, people. Why would grown men want to do this to themselves?

(We know, we know: they’re SO! COMFY! And WARM! But so are lots of clothes. Breaking news: you don’t HAVE to dress like a giant penguin in order to be comfortable and warm: there are other ways, people! THERE ARE OTHER WAYS.)

Spotted a crime of fashion in the wild? 
Take a photo and send it to report Together we will fight crimes of fashion!

Fashion Trends

Back to School Shopping with The Fashion Police: Primark Autumn/Winter 2012

back to school shopping

The Fashion Police aren’t going back to school this September. We are, however, going back to school shopping, because, well, any excuse really.

We’re sure we’re not the only ones who see the start of the new season as a great excuse for an “out with the old, in with the new” style re-evaluation of our wardrobes, though. The weather is cooler, the new season fashions are starting to trickle into the stores, the pencils are being sharpened. Well, OK, maybe not that last bit. So, in honour of the back to school shopping season, over the next couple of weeks, we’ll be taking a look at what’s in store – literally – for the Autumn/Winter season. And, as always, we’re kicking off with a look at Primark’s Autumn/Winter 2012 collection.

This collection is… well, it looks cosy, let’s put it that way. Except for that one outfit, of course, where the model’s all bundled up in sweater, shirt and pants, but is wearing strappy sandals on her bare feet. Because when it’s cold enough for two layers on top, it’s definitely warm enough for bare feet, right?

As far as the rest of this collection goes, there’s tweed. There’s wool. There’s dogtooth check. There’s blazers. There’s lots and lots of sensible looking sweaters. There’s a grumpy looking model who folds her arms across her chest a lot, because… we have no idea, actually. Is she cold? Angry? What is the mystery of the folded-arm model?!

Where were we? Oh yeah: sweaters, tweed and blazers. Is this sounding  exactly the same as EVERY Autumn/Winter season so far? Yeah we thought so. Fear not, though: making Winter 2012 different from most of the winters that have gone before it, this year you can prepare to give a lukewarm welcome to….


They look just dandy with all that tweed, don’t you think? You can also say hello to printed trousers. They’ll be everywhere this winter, and they’ll be in prints you can’t even begin to imagine yet. But you will. Oh, you will.

Want to come back to school shopping with us? Take a look at the gallery and don’t forget to tell us what you think: will you be buying any of these items, do you think?

Fashion Police

Primark Spring 2012 Preview

Primark Spring 2012 Collection

Happy 2012, everyone!

Now that Christmas is out of the way, it’s time to start thinking about summer, and, more importantly, what we’re going to be wearing during it. We don’t know about you, but we’re bored of winter coats, boots and tights already, but then again, we were bored of those things by September, so that’s not saying much.

We could show you what the big name designers sent down the Spring runways last year, but instead we’re going to show you what the people you see in your day-to-day life might be wearing, and we’re going to do it by taking a look at Primark’s Spring 2012 collection.

This is a very small selection, but already one thing is clear: orange will be big this year…

Fashion News

Fashion News: Primark to launch online fashion store next year

Way back the mists of time, also known as 2007, The Fashion Police launched a list of five UK-based fashion retailers we’d like to see selling their wares online.

Slowly, but surely, they all succumbed: first came George, then New Look. Last year H&M and Zara followed suit, and then their was only one store standing, the sole survivor of the online revolution. That store was Primark, and we’re happy to announce that soon Primark, too, will fall to the lure of ecommerce: they brand has just started requesting tenders for an agency to create an ecommerce website, which will apparently launch in 2012.

No details yet about how this will work, where it will ship to, or how much of the range will be available. We’re actually a little surprised that Primark are doing this: they’re famous for fast-fashion and super-low prices, so it always seemed unlikely to us that there would be much of a profit margin in online shopping for them, but we guess it’s good news for those of us who either don’t live near a store, or just can’t face the crowds and jumble-sale atmosphere that so often seems to prevail inside.

Does this signal the end of the era in which it was possible to find “must have” Primark dresses selling on eBay at greatly inflated prices? Well, not if Zara’s anything to go by, but we guess we’ll soon find out!

Fashion Trends

Winter 2011 Fashion Trends: Primark Preview

It’s no good: we’ve been trying to delay the inevitable for as long as we could, but even The Fashion Police are powerless to prevent the march of time, and even although we’ve only just dusted off our bathing suits, and Shoeperwoman hasn’t worn even half of her collection of summer sandals, we’re forced to admit that winter fashion is upon us.

The stores and websites we frequent as part of our daily Fashion Policing duties are starting to fill up with winter woolies. Our favourite fashion bloggers are talking about coats and boots. It’s time to talk about winter fashion trends for 2011, and what the future holds, and what better way to do it than with a preview of that pinnacle of fast fashion, the Polyester Palace of Primark.

Here at The Fashion Police, we always look forward to seeing what Primark has to offer us each season, because it offers a pretty good insight into what people will actually wear in the coming season. Sure, Net-a-Porter will offer up the inevitable “Must Haves” of the season, but how many people do YOU know who buy an entire new designer wardrobe each season? We thought so.

(We say this will give us an insight into what people will wear. We’re not so sure about the orange satin maxi dress, to be honest, although we’ve been surprised by things like this before…)

So, what can we conclude about 2011 winter fashion trends from this quick look at Primark? Well…

  • There will be colourblocking. Lots of it. You will throw on every colour in your closet at the same time, and you will like it. Or maybe you won’t like it. If you don’t, it’ll be too  bad, though, because it’ll be hard to buy clothes that aren’t bright yellow, bright blue, bright orange, bright pink, or bright something-else. There are five different colours in the outfit at the top of the page. Maybe you could try to beat that?
  • There will be darker colours too, though: tweed jackets, wool skirts, muted, earthy tones. Same as every winter, really.
  • We’re going back to the 70s. Jumpsuits, pussy-bow blouses, floppy hats: they’re back! Again.
  • There will be faux fur. Specifically dalmatian print. Let Cruella De Vil be your fashion icon, folks!
  • Some people will wear that orange maxi dress. They will be braver people than us.
What’s the verdict, Fashion Jurors? Take a look at the gallery and tell us what you think!
Fashion Police

Primark Winter 2010: The Collection

 Now that Zara and H&M have finally gotten their acts together and set up transactional websites, Primark is the last remaining big UK brand which doesn’t allow us to view their clothes online, forcing us to haul ass to the nearest store instead, to do battle with the crowds.

We’re going to keep on hoping they get themselves an online store someday soon, but until that blessed day arrives, here’s a quick look at the current winter collection, for the benefit of those of you who don’t happen to have a nearby store to visit.

Dresses, Fashion Fraud Squad

Spot the Difference: Bow shift dresses by Primark and Ted Baker

This post isn’t what you probably think it is. You see, normally when we show you this kind of lookie-likey thing, it’s the high street brand that’s been “inspired” by the designer. In this case, however, what you see in front of you is a Ted Baker dress from this season… which looks an awful lot like one Primark released in winter of 2008. Hmm.

Of course, we guess this could just be a co-incidence, albeit a big one, because while there are some subtle differences between the two designs, you’d have to be looking closely to spot them. The natural order of things has been reversed in order of price, too: we don’t remember how much the Primark dress retailed for when it came out, but it wasn’t more than £20 (you can now find them on eBay for less than that); the Ted Baker dress, meanwhile, is £129 at

Which came first, we wonder?

(Thanks to Fashion Police reader Hannah for pointing this one out to us!)

Fashion News, Swimwear

Primark criticised for selling padded bikinis for little girls

High street giant Primark have withdrawn a padded bikini top made for seven year old girls and up, after criticism from parents, child protection organisations and others, who claimed the item was “too sexy” and exploitative for young children.

Following widespread criticism, the retailer removed the bikinis from sale, and issued a statement saying: ”

“Primark has taken note of the concern this morning regarding the sale of certain bikini tops for girls, a product line that sells in relatively small quantities. The company has stopped the sale of this product line with immediate effect. Primark will donate all the profits made from this product line to a children’s charity, and apologises to customers for any offence caused.”

Some photos of the offending bikinis can be found here, and we’re curious to know what you think of this move. Were Primark right to remove these from sale? Should they even have been selling them in the first place? Or is it all just a storm in a (padded) bikini cup?

Fashion News

Primark’s Autum 09 Collection: what do you think?


Are you ready to start thinking about Autumn fashion yet? No, we’re not either. But with the world of fashion always operating one season ahead, think about it we must, so here’s a quick look at Primark’s Fall collection, which generally gives us a good idea of what a large percentage of the UK population will be wearing – and what eBay sellers will be profiting on.

Some of these pieces will be available in store now, but you’ll have to wait until September/October for others. Prices are what you’d expect from the Polyester Palace, around £15 for dresses, £12 for tops and £22 for shoes – which you can see in more detail over at Shoeperwoman.

You’ll find some more images under the jump – don’t forget to tell us what you think!









Dress of the Day: One shoulder colour-block dress from Primark


It’s not available online, but should be in-store around about now, selling for  just £13. The neon pink/black mix of this Primark dress taps into the 80s trend, but not so much that we want to throw it into the cells, like most of its 80-esque brethren. Instead, we’re actually quite liking this, in all it’s bright pink accented glory.

Fashion Police

Primark Spring/Summer 2009 collection – what do you think?


They still don’t sell online, damn them, so before you head to your nearest Primark to browse the Spring/Summer 09 collection, here’s a quick preview of what’s going to be available, to help you decide whether it’s worth the trip.

Some of these pieces are in-store now, but most won’t be available until April, so you have plenty of time to make up your mind. All we ask is that when you do, you come back and tell us what you think!

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Fashion Police

Fall Preview: Primark Autumn/Winter 08


They’ve been coming in for a fair bit of criticism lately, but Primark’s Autumn/Winter 08 collection is probably a pretty good indication of what women in the UK will actually be wearing this winter (or is it?) so without further ado, let’s take a look at it – and don’t forget to tell us what you think!

Exposed zip tulip dress £14.00 in store beg. Oct worn with concealed lace up platform shoes £12.00 and opaque tights £2.00 in store now.

Jacquard bubble dress £16.00 in store mid Nov. worn with silver jacquard coat £25.00 in store beg. Oct. Satin lace up platform shoes £15.00 in store end Aug and opaque tights £2.00 in store now.

Tartan check wrap dress £14.00 due in store mid Aug. worn with platform town shoes £12.00 in store mid Sept.

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Dresses, Fashion Fraud Squad

Primark’s version of Luella’s floral mini dress, as seen on Kelly Osbourne and Kimberly Stewart


We loved it on Kelly Osbourne last month, and now we can love the style of Luella’s floral print mini dress all over again, courtesy of good old Primark- well, we can if we can actually find the thing in store, of course. Luella’s version is on the left, Primark’s is on the right, and as you can see, there’s more than a passing resemblance there, right down to the tulle underskirt. Primark, of course, are charging considerably less than Luella Bartley: their dress is just £12, and is apparently in stores now. Anyone seen it?

Fashion News

Preview: Primark Spring/Summer 08


What were we just saying about the nautical trend taking over for summer? If Primark’s latest collection is anything to go by, it’s going to be a very stripey, sailory summer indeed. And there’s probably also going to be a fair bit of pushing, shoving and elbowing people in the face as we all fight over the stripey blazer and then end up paying way over the odds for it on eBay.

Of course, most of these clothes will never see the inside of my local Primark, but for the benefit of those of you who are luckier than I am, there are some more pictures after the jump…

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Fashion Fraud Squad, Knitwear

Fashion Police Fraud Squad: ‘That’ Kate Moss for Topshop stripe sweater V. Primark’s budget alternative


I’m cheating just a little bit with this one because as you can see, these sweaters are two different colours. They’re both stripe crewnecks with cashmere, though, the two big differences being that one is 100% cashmere while the  other is just 5%, and one is £45 while the other is just £25. So, can you guess which is which?

Well, the sweater on the left is by Kate Moss for Topshop. It contains 5% cashmere but is the more expensive option at £45. The sweater on the right, meanwhile, is Primark’s 100% cashmere offering which is £25. Just goes to show what the Kate Moss name can do to a price tag – although I have to admit to loving those pink and black stripes, and if it wasn’t for the fact that the pink would clash horribly with my hair, I’d be all over it…

Dresses, Fashion Fraud Squad

Fraud Squad – Promod do Primark

Promod do Primark

Remember the floral tunic Primark brought out not so long ago? The one they were selling for £8, but which was permanently sold-out in store, so if you wanted it you were forced to pay a whole lot more than that on eBay? Well, do mine eyes deceive me, or is that not the exact same dress selling in Promod for £28? If it’s not the same, it’s not a kick in the ass off it as my mother would say. So why the £20 price difference, Promod?