Natuarally Size 0? Now there’s a fashion store just for you…


Following on from our article on Vanity Sizing in the Fashion Industry, it seemed particularly appropriate that a press release from new online fashion store, Naturally Size 0 should have landed in the Fashion Police inbox this week.

The tendency towards vanity sizing, where clothes are made larger than the size on the label, of course, means that women who are naturally small (and make no mistake – there are plenty of women who are naturally small, either because they’re petite, or because that’s just their natural body shape) end up being completely sized out of the market.

Despite the furore about "size 0" in recent years, size 0 (or it’s UK equivalent, size 4) is actually fairly hard to find. In fact, even a UK size 6 can be difficult to track down, as even those stores which do manufacture it, tend to only stock a few pieces, which sell out instantly. Naturally Size 0 is a US based site which aims to make it possible for smaller women to shop for fashionable clothes in their size. It’s so far shipping only within the US, but there are plans to ship internationally soon. 


  • February 13, 2008


    YES! At five feet tall, (152 cm for you Brits), size zero is a healthy size for me, but I can never find clothes small enough. I shall have to start looking at this store. 😀

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  • February 13, 2008


    It’s fair only if they start making more stores for bigger women too. Naturally Sized 0 better have an amazing marketing campaign to combat all the negative comments about anorexia!

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  • September 4, 2009


    Finally something for petite girls.
    It’s only fair, I mean there are alot of plus-sized clothing lines/websites now too.
    I can usually find things that fit me in stores, but at places with huge sizing it can really be a pain!

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  • February 3, 2013


    my closet isn’t as full as most women, a size 0 is unbelievelably hard to find, being 5’3 106 isn’t as great as most women think, i don’t understand how easy it is to get a size 16 in womens and almost impossible to find a size 0-1

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