Peaches Geldof is the new face – er, body – of Miss Ultimo

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More lingerie, this time from Ultimo, who've just launched their new 'Miss Ultimo' line, with a campaign starring the ubiquitous Peaches Geldof. She really is everywhere right now, isn't she?

The lingerie itself is a younger, fresher take on Ultimo's usual offerings, and some of the pieces are very cute. Take a look under the jump to see more of Peaches (maybe more than you'd really like to see of her, who knows) or visit the website here.

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17 Comments

  • May 19, 2009

    ayemiy

    She does have a lovely body, but I can’t help thinking that this situation would have been made a lot better by the removal of the dishcloth from her hair.
    Bit worried that the first one makes her look a bit too Winehouse-esque too.

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  • May 19, 2009

    Adele

    The underwear is pretty cute (I would probably buy some of the pants if I saw them, but the bras wouldn’t be in my size).
    The thing I like most, though, is that they aren’t using a super-thin model. The fact that she appears to actually have a stomach somewhere in her torso adds to the retro feel of it.
    Me likey.

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  • May 19, 2009

    Veronika

    I like both the underwear and the turnout of the pictures.

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  • May 19, 2009

    Einah

    That first one is a photoshop disaster if I’ve ever seen one. She’s missig a leg – except for the shriveled remains she’s keeping tucked behind her – and seems to have broken her wrist.

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  • May 19, 2009

    Helen

    Photoshop, Photoshop, photoshop.

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  • May 19, 2009

    Madeline

    Einah, you’re right! Her arm does look funny in the first photo. But I still don’t get who Peaches Geldof is (i’m not from the UK). Is she a singer, an actress or what?

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  • May 19, 2009

    Jen

    Madeline, why not try Google? It has the answer to just about everything, I find!

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  • May 19, 2009

    Celeste

    Yeah, the first one is very ‘Winehouse’, but I think it’s more of a posing disaster than photoshop. And the designs are cute.

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  • May 19, 2009

    Madeline

    Thank you, jen, i’ll try that :))

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  • May 19, 2009

    Bethany

    Um. I didn’t know diners did striptease shows. Other than the venue, I guess the underwear’s all right.

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  • May 19, 2009

    Melanie

    I love the underwear – it’s pretty and flirty whilst still being classy .. which makes me think it’s an incongruous model choice.
    Having said that, she’s got a great bod and it fits nicely with the retro element.

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  • May 20, 2009

    Romanticide

    Winehouse? Oh god, that no good for nothing walking disaster just have ruined for us all who like to wear smoky eyes!!!! 🙁

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  • May 20, 2009

    Laura

    Definitely a Photoshop Disaster in the first one! Haha. Unless her other leg is positioned EXACTLY behind the first but even then you can’t see where the calf would go from there…

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  • May 21, 2009

    chocoholic

    The undies are very cute.
    I think it would have looked better with softer eye make up and without the daisy chain tattoo.

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  • May 25, 2009

    Mary

    That tattoo is gross. That is all I have to say.

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  • May 25, 2009

    Nina

    Yeah the tattoo is just too much, I agree. Imagine the pics without it! Like the first two sets of undies though. First image: Photoshop ouch, just as Einah said.

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  • June 6, 2009

    Sibyl

    Her skin looks grey, her eyes look demonic, the pictures look stilted and awkward, and while I love tattoos I really don’t like the daisy thing she’s got going on. I think Peaches Geldof is beautiful but these photos do her no justice.
    The underwear is nice, though.

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