Old Navy Denies Photoshopping Thigh Gaps Onto Plus Size Jeans

Old Navy deny photoshopping thigh gap onto plus size Rockstar jeans

Today the style-savvy section of the internet is in uproar over claims that Old Navy have been Photoshopping thigh gaps onto images of their plus-sized Rockstar jeans: the rotters!

The image above image comes from the Old Navy website, and there’s no denying the presence of the dreaded thigh-gap. Is it Photoshop, though? Old Navy say nope, just manual pinning of the clothes, to make them fit the mannequin:

“At Old Navy we strive to show our customers the most accurate representation of how product fits the body. This includes pinning garments on body forms to show how they will actually appear. While we do remove these pins in post-production, we do not use any photo-altering techniques to deliberately distort the actual look or fit of our product.

– Old Navy”

Honestly, though, whether they’re using Photoshop to change the appearance of the clothes, or doing it by pinning them to the mannequins, it still has the same effect, and that effect is the opposite of the one intended: it really DOES “distort the actual look or fit of [the] product”. In real life, people don’t go around with their clothes pinned to their bodies after all, so any method that creates an unrealistic image of the clothing could be criticised.

Should it be, though? Does it really matter whether a mannequin has a thigh gap or not? Comments on our recent post on the subject of plus-sized mannequins  suggest that most shoppers are smart enough not to expect clothes to look the same on them as they do on mannequins, and we reckon they’re ALSO smart enough to realise that if they don’t have a thigh-gap to start with, a pair of Old Navy jeans isn’t going to make one magically appear. Furthermore, ALL online retailers manipulate clothing images in some way to make them appear more attractive on our computer screens: that can include pinning clothes to make them fit, Photospping out creases, or otherwise altering the image (or the item itself). Is it fair to single out Old Navy for this practice, when they’re far from the only culprits?

We’re interested to know how you feel about this, but before we get to that, can we at least all agree that the whole “thigh gap” thing is ridiculous? Some people have thigh-gaps, some people don’t: it really doesn’t matter either way, and it’s a real shame that something so silly is being seen as so covetable that retailers even want their mannequins to have one – if, indeed, that’s what’s happening here.

Do you think Old Navy Photoshopped the thigh gap? Does it bother you if they did?


  • March 19, 2014


    Whatever retailers do is done because they think it will sell more product. That said, I doubt many women except the ones with perfect bodies (I guess some do exist) would think that a picture of a piece is how it would look on them. For instance, I know that no matter how cute a dress with a waistline, I cannot wear it and have to have an empire because my top is much larger than my bottom. So if something fits on top it will hang on bottom and if it fits on the bottom I cannot get it on the top. This is one of the facts of my figure. I have to wear two pieces in different sizes. I would like to think that most women are more reasonable than the houses give them credit for.

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  • March 21, 2014


    Are those supposed to be a pair of jeans for a plus size? They don’t look it – but maybe there are some 5″ of fabric pinned away on the backside, who knows!

    Let Old Navy photoshop thigh gaps, boob gaps or brain gaps onto their clothes, it’s all one to me, but to imply that 37″ hips are plus size – that is really not good.

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    • March 21, 2014

      The Fashion Police

      They’re supposed to be plus sized, yes: if you click the link to the site you’ll see they’re part of their “plus” range. Not sure where you’re seeing an implication of 37″ hips, but the smallest size has a 47″ hip according to the size chart – people are annoyed because they feel the image has been photoshopped to look smaller than that.

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      • March 24, 2014


        That’s just what I mean – they do look like something around 37″, 38″ to me, just eyeballing them – and it *is* annoying that this is being labled as “plus”. No matter what the real jeans look like, in the picture you have a normal – even slim – body part labeled as plus. Things like that disturb the sense of proportion and make normal people feel fat. Not everybody – especially not young girls – are rational about it as Sharon (above) is. Sorry for the rant – my participation with Pinkstinks Germany has maybe made me oversensitive.

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