Mark Fast uses “plus sized” models in London Fashion Week Show

mark-fast-plus-sized-models

Our old friend Mark Fast (he of “mini dress for hookers” fame) has caused a bit of a stir at London Fashion Week by deciding to use “plus sized” models in his show. Apparently a a freelance stylist and casting director working for the designer quit over the casting of the models, and..

(No, wait. Before we go any further with this, we just have to say: size 14 is “plus sized” now? Really? Because none of the models who appeared in this show was bigger than a UK 14 (about a US size 12), and last we checked, that was nowhere near “plus sized”. But we digress.)

Fast’s creative director, Amanda May, said: “We’re glad we stuck to our vision. We wanted to know that they don’t have to be a size zero to wear a Mark Fast dress. In fact, curvier woman can look even better in one.”

Unfortunately, we reckon the whole issue here was clouded by the decision to put the models in question in the kind of dresses that wouldn’t look good on ANYONE, regardless of their dress size (and which would land you in the Fashion Police jail if you tried to wear them in public). But what do you think of Mark Fast’s decision, folks? The can of worms is now open …

33 Comments

  • September 22, 2009

    Claire

    I’m massively in favour of this – but maybe it would have looked better if the underwear they were wearing was a size bigger?

    A smooth silouhette should be acheivable whether you are size 0 or size 18.

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  • September 22, 2009

    Riali

    I’m in agreement that the idea of using larger models is a huge, fantastic step forward, but I also agree with Claire about the undies… It would have been better if they had the right size. They totally ruin the lines of the whole thing, digging into their hips like that. (Also, cannot be comfortable, though that is generally not a concern for catwalk looks.) Not that the dresses would have looked good even without the underwear issue, but it sure doesn’t help.

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    • September 23, 2009

      charles

      i too agree with claire
      .-= charles´s last blog ..Viva la Mexico Fashion Week Fall/Winter o9! =-.

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  • September 22, 2009

    Milly

    I didn’t even notice that the models were “plus sized” until it was pointed out by the papers. They just look like normal women to me. There were the normal skinny models in this show too, and just seeing the photographs of the model-sized women in contrast to the larger-sized women was quite shocking. It made the models look ill. Personally, I never seem to notice how skinny a model is, because she’s in proportion with all the other girls on the runway – this experiment threw it into sharp relief. Normal models are far too thin.

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  • September 22, 2009

    Belle

    The model in the middle and on the right (it is the same girl yes?) has killer legs!

    They would both look 10x better if they had proper fitted underwear though. It just makes them look untidy and out of shape. Both of them have model faces just not typical catwalk bodies.. really shows just how skinny the normal runway girls are.
    Like the poster above, I’d never realised before!

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  • September 22, 2009

    k

    Their bodies look great, but the dresses don’t. And I love how their upper thighs actually touch each other.. it’s weird, I’m not used to seeing fertility on the runway.

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  • September 22, 2009

    Manu

    I’m as “plus sized” as these women, and I think it’s sad that we have to talk about the idea of this designer as a “step forward”, it should be normal. Anyways, I agree about the underwear and the fact that NOBODY would look good in that dress.

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  • September 22, 2009

    Nina

    Of course the dresses suck. And the underwear topic, okay. But otherwise I’m very happy with this choice of using good-looking regular women. Thumbs up for doing this!
    .-= Nina´s last blog ..Die Jahreszeit der klammen Finger =-.

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  • September 22, 2009

    Diandra

    I think this is a great idea!
    Ok, size twelve isn’t exactly plus sized but it’s a step forward I guess. I think girls of all sized should be able to walk the catwalk, not just thin ones, not just big ones, not just tall ones and not just short ones…everybody!
    I think these dresses would only be appropriate as beach cover-ups.
    Also I agree about the undies, lol!

    p.s. I hate it when people say “all models are ill/anorexic” How rude! Some girls are just naturally thin. It’s kind of rare to have a girl be tall and thin at the same time, but it happens. Yes, some models are sick. But alot aren’t. If you really look at their face you can tell; if it looks too hollow, she has bags under her eyes etc than she’s sick.

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  • September 22, 2009

    Jenny

    Fat models on a runway = no, please never.

    I have no problem with this though, because the girls are clearly not fat. There’s “fat”, and there’s fat with lots of unsightly bits hanging out. Am not interested in seeing fat rolls globbing down a runway.

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  • September 22, 2009

    naomi

    i LIKE not seeing the models’ clavicles, sunken chests, razor sharp shoulders,elbows and kneecaps…i always find such things distract me in runway shows…i find it weird that people say they don’t notice things about the models
    i realize many in the industry refer to models as “hangers” and want nothing but a bunch of zero or double zero girls (no one should be nothing is what i always say but i digress)…but i will always prefer seeing models who are more than just some bones with skin stretched over them…before anyone says different i do know thin can be womanly…look at the supermodels of a decade ago!
    imho showing a women’s clothing line on women with varied figures would always be a better choice…if the clothes are well made they would flatter a wide range of women and not “just” some superhumanly figured girls and some very ill girls

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  • September 22, 2009

    star

    Size 7…is technically plus sized in the model world, no?

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  • September 22, 2009

    Bella

    I notice that most times the “plus size” models are either not as beautiful as the skinny ones or otherwise made look more manly-less feminine. I mean: they are made to look less gentle, I think because the designers neglect their natural bodies and simply stick them into clothes that will look good on a skinny person rather than on a normal one.
    – on the catwalk as in real life you have to pay attention to the shape of the body, wear things that fit and compliment it, rather than wear unflattering clothes in a bigger size. that I think looks clumzy and makes the plus sized (healthy) women look not as good as the skinny ones. THATS PLAIN WRONG!

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  • September 22, 2009

    Rock Hyrax

    I’m in complete agreement with Bella. It’s almost as though someone said, “OK the public are always moaning about how we wants skinnier and skinnier ‘hangers’ for the collections – lets give them what they want: now where did we put those hooker dresses that would look horrible on anything other than a sheet of cardboard?”

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    • September 22, 2009

      Bella

      Well ya’know, i’m not just talking about this unpleasant incident, I mean in general, designers make their clothes to fit skinny proportions and unless altered completely they look horrible on normal women. So they make the plus size models look bad in comparison to the skinny ones that have the clothes that were actually designed to fit them perfectly.

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  • September 23, 2009

    Janet C

    It is truly sad that normal-sized women are considered by the fashion industry to be “plus sized”. My grandmother, now SHE was plus-sized — she wore a size 24W. I have long had strong issues with the fashion industry for their attitudes toward women’s sizes. I felt this way even when I was a size 4 (sadly still considered “big” by fashion standards). Today I am a “mature” size 10, a size they would consider bordering on “plus”.

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  • September 23, 2009

    Grace

    I find it almost offensive that someone my size (size 12 AUS) is considered “plus size”. I interpret plus size to be 18/20+ and I’m nowhere near that size. I think it’s great that this guy used these “plus sized” models (minus the whole undies issue and the fact the dresses really aren’t that attractive on anybody). I once read an article about a guy who studied fashion and the industry as a whole and his aim is now to change the issue of size 0 models etc and I think it’s great that people are finally seeing the light. Without sounding completely arrogant and full of myself, I actually think I’d be good at catwalk. I’m about 5’11” but I’m a size 12 so there’s the catch!

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  • September 23, 2009

    Serinde

    stumpy, frumpy and chumpy. i’m a size sixteen and i can look better than that in clothes without a label (or ones where the lable has been worn clear or chopped off)

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  • September 23, 2009

    Andara

    I love the idea of having more average-size women on runways.

    I’d love it more if the fashions worn weren’t hideous and actually fit in any sense of the word, however.

    ^-.-^

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  • September 23, 2009

    Romanticide

    Size 12 plus sized? are you kidding me? They look pretty normal to me.
    Will I support models of different sizes on catwalks not only skinny or “plus sized” I think the dresses they got in her are awful. And I wished they had the same care and love in their makeup and hairstyling that other models.
    .-= Romanticide´s last blog .. =-.

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  • September 23, 2009

    Rebecca

    The only reason I can come up with for a fashion-conscious person (even one involved in the production of these dresses) thinking that dressing the models like that, with that underwear, is a good look to send down a catwalk, is that the stylists or whatever thought that they’d emphasis the ‘plus-size’ nature of their models by dressing them in a really, really unflattering way, drawing attention to their revolutionary god damn model selection.

    Because finding models that actually come under the ‘plus-size’ category and dressing them in a flattering way would have taken too much effort!

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  • September 23, 2009

    Rebecca

    Also? I SEE A NIPPLE.

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  • September 23, 2009

    lori

    Does anyone remember the 90s when models weren’t quite so skeletal? They weren’t average, but heavens, they didn’t look like they could shave cheese with their clavicles.

    These models have terrific bodies; it’s a shame they are in such unflattering clothes. Even if the underwear fit properly, these dresses would still be trashy.

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  • September 23, 2009

    Louby

    Perhaps they used smaller underwear to prove that these ladies do have a bit of fat. Come on… since when has a size 14 been classed as plus sized?

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  • September 23, 2009

    Nina

    Ha this topic made the headlines today in Germany!! And I knew it before the newspeople, thank you FashionPolice!! ๐Ÿ™‚
    .-= Nina´s last blog ..There it is again โ€“ that lock of hair that wonโ€™t sit still =-.

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  • September 23, 2009

    Terry

    I don’t have a moral problem with fashion designers choosing to display their clothes on “skinny” models. However I think on a practical and a business level it makes sense to have various shaped woman wearing new designs on the catwalk.

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  • September 24, 2009

    Amelia

    In Australia, plus sized clothing shops start at a 14 and we have the same sizes as the UK.

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  • September 24, 2009

    maddy

    the models are good looking women but the clothes are ill fitting and kinda ugly.
    it`s nice for a change to see clothes being displayed on the runway on women that are not sticks, some of the zero size models look like they could trip and break into 100 pieces.
    .-= maddy´s last blog ..Drugs n hoes for all the people! =-.

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  • September 25, 2009

    MissJane

    Personally, Fast gets brownie points in my book for using “plus size” models in his show, but as a designer, I think he should be put into fashion police jail for some good time to think about the horrors he has introduced into society. How does he keep getting away with this rubbish?

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  • September 25, 2009

    Carrie

    Actually, the reason for the too-small underwear was probably that his stylist _quit_ in a huff over the fat models.

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  • November 11, 2009

    Sage Salzer

    Hurray Mark Fast! I really hope some of our American designers will follow your lead and incorporate curvier models into their shows this fall!

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  • November 26, 2009

    Hannah

    I love that he stuck to his guns and used normal sized models for the show – but really, those dresses are terrible. I wait for the day they have normal size women on the catwalk in high fashion that actually fits and suits.

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  • December 6, 2009

    AJ

    I hate the dresses, but I’m really happy he decided to use “plus-sized” models.

    It seems that the fashion world IS taking steps against anorexic models: First the BMI rule, now this.

    And American designers are already following this rule. Look up Crystal Renn. She opened for Calvin Klein, and is considered a plus sized model. She used to be an anorexic model, but is now probably the biggest spokesperson against them.

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