As we’re sure most of you are aware, this week saw the launch of Maison Martin Margiela’s capsule collection for H&M.
Now, this was an interesting one for us, not just because Margiela is one of our all-time favourite fashion criminals (in fact, if Margiela himself was still designing for the brand, he’d be like The Godfather of the fashion crime ring which currently has a stranglehold on style), but because the very avant-garde style of this brand is so very different from the kind of thing the H&M demographic is used to. Despite being a fashionista favourite, beloved of the type of people who care deeply about being “edgy”, Margiela doesn’t have the mainstream popularity of some of the other labels H&M have collaborated with recently, either: even your granny has probably heard of Versace, but she’s probably not quite as familiar with the house of Margiela. (Unless your granny is way edgy, of course, in which case, more power to her…)
Despite all of this, the collection seems to be selling well, and many pieces are already sold out online, which makes us wonder if the streets will soon be filled with people who all look a bit like Lady Gaga. In the meantime, we’re keen to hear your thoughts on this collection, which sees the re-issue of some classic Margiela designs. Did you buy anything?