Maindenform’s Breakthrough Backless Bra – just what it sounds like

Backless_bra Now, we know from our Fashion Confessions that some of you just ain’t too fussed about the whole "visible bra strap" issue.  Sometimes, though (and especially when it comes to wearing slinky evening wear), you just don’t want those straps to show, and for those backless-dress occasions, Maidenform have come up with their Breakthrough Backless Bra.

This is… well, it’s basically a couple of slings for your boobs, isn’t it? But if you’re wearing a dress that has either no back or a very low back, that could be just what you need if you’re not prepared to go bra-less.

The bra is $25 and has just been released, so it’s available for pre-order via the Maidenform website.

et m

6 Comments

  • March 26, 2008

    Danielle

    That’s great news! How comfortable would it be, though, I wonder?

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  • March 26, 2008

    The Fashion Police

    Ah, well, that is the question! I think it looks a bit odd, personally, like you might feel like you were wearing a hammock, but I guess I’d need to try it on to know for sure!

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  • March 26, 2008

    tido

    Is this the bra that was on American Inventor?

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  • March 26, 2008

    tido

    I just answered my own question by clicking the link. The woman that designed it was wearing one on the show and it seemed to work pretty well.

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  • March 27, 2008

    Marissa

    It’s interesting, affordable, perfect for formal dresses, but I just can’t imagine is being very, uh…supportive or comfortable.

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  • August 10, 2008

    iziwiz

    what happens if u want to…um…move your arms or something???

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