Lisca lingerie make Smart Memory Bra to boost cleavage when you’re aroused

Lisca-lingerie-bra

We thought we'd mysteriously gone back in time to April Fool's Day when we first heard about this, but no, it's a true story: lingerie label Lisca have developed a bra which works out when you're feeling, um, hot to trot, and adjusts your cleavage accordingly.

The bra apparently reacts to changes in body temperature brought on my sexual arousal, and changes shape to push the breasts together, making them look bigger. When your temperature drops, so do your boobs, with the cups loosening in reaction to the change in temperature.

These aren't available to buy just yet, but will sell for around £25 if and when the company finds a distributor. Would you buy one, though?

[Source]

14 Comments

  • May 19, 2009

    ayemiy

    No. This is stupid.
    I want a bra that will make my boobs look big ALL the time. Why on EARTH would I want to propagate temperature related shrinkage? Good grief.

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  • May 19, 2009

    ayemiy

    No. This is stupid.
    I want a bra that will make my boobs look big ALL the time. Why on EARTH would I want to propagate temperature related shrinkage? Good grief.

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  • May 19, 2009

    Arielle

    It’s bizarre.
    Some companies clearly have too much time and money on their hands.

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  • May 19, 2009

    Madeline

    Well, my body temperature grows on a lot of occasions, not just when i am ‘aroused’. When i fight with my mother, for instance, or when my female boss yells at me. Would i want a bigger bust in that occasion? I don’t think so!

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  • May 19, 2009

    Kate

    I agree – I always want bigger boobs, not just when I’m turned on.

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  • May 19, 2009

    Ellie

    Wouldn’t making your boobs constantly look bigger make it more likely that you’ll get to the stage of being turned on?
    Just an observation.

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  • May 19, 2009

    Anna

    That’s dumb. Just buy a freaking push up bra and make your boobs look bigger ALL the time.

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  • May 19, 2009

    Norlyn

    Wow, that is one of the worst bra ideas I’ve ever heard. I’d want my boobs to look big all the time. I bet no distributer is going to want to sell this.

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  • May 19, 2009

    Rock Hyrax

    Well, I suppose females of other primate species have ways of signalling that they’re ready to mate…

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  • May 19, 2009

    Maddie

    Wouldn’t it be kind of creepy if you were talking to somebody and all of the sudden their boobs just kind of… inflated? o.0

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  • May 19, 2009

    Selina

    Good lord – if I met Keanu Reeves when I was wearing that the damn thing would probably asphyxiate me!

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  • May 22, 2009

    amaris

    same here selina…i wonder though if this new system could be combined with say, the wonderbra and you know boost already “inflated” cleavage 😉

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  • May 27, 2009

    Diandra

    A mood bra? No, no, not really, no. Even if I was interested in a push-up bra, no thanks! I just pictured somebody’s boobs just dropping randomly…lol.

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  • June 6, 2009

    Sibyl

    …why?? Is this some sort of freaky gender equality thing, like a female equivalent to a visible boner?

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