Ever walked into a party only to be faced with another girl wearing the same dress? D’oh! Don’t worry, though: help is at hand in the shape of new website 20ltd.com, where the merchandise is so very exclusive, dahlink, that only 20 units of each item are ever produced. That won’t quite eliminate the problem of the "same dress shocker", of course, but it’ll make it a lot less likely to happen. The site doesn’t offer just fashion – in fact, there’s everything from rare motorcycles to wallpaper – but with a range of fashionable names such as Lonchamp and Emilio Pucci available, there’s plenty to keep fashionistas happy. The jacket in the picture is by Derek Lam, and is £990.