Kim Kardashian launches a shoe website – ShoeDazzle

Shoe_dazzle

Before we go any further here, let us just clarify that yes, we are talking about that Kim Kardashian – she of “hey, lookit my rear end!” fame. She’s just launched ShoeDazzle, which is a … well, it’s like a club for people who find it difficult to choose shoes for themselves, as far as we can gather.

Now, clearly The Fashion Police don’t have that particular problem, but those who do can pay a $39/month membership, and for that, you’re sent one pair of shoes per month. The shoes are selected by ShoeDazzle’s team of stylists: when you join up you’re asked to complete a survey allowing them to work out what kind of styles you like. They then send give you a choice of five pairs of shoes every month, which they’ve “hand picked” for you – you choose the pair you like best and they’re on their way to you. If you don’t like any of the suggestions, meanwhile, you just let the company know and you’re not charged that month.

Where does Kim Kardashian come into it all? Well, she’s apparently the “founder and chief stylist”. So now you know.

Some of the shoes are shown above, but, of course, you’ll find more at the ShoeDazzle website. What do you think of this idea, though, folks? Is it something you’d use, do you think?

21 Comments

  • November 28, 2008

    Mousy

    The site is a big ripoff. The shoe brand sold is Michael Antonio. Cheap brand, not worth the money or the effort – I hear that Kim Kardashian is buying them in bulk for something like $3 a pair. $36 profit for her per sale!

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    • September 9, 2010

      april

      If they’re all Michael Antonio, please tell me where I can find the “Corinna” pump? Because I have looked through all the Michael Antonios that I can find online and haven’t been able to find that one, and I really have no desire to be subject to $40 payments every month :/

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  • November 28, 2008

    Evelyn

    Try them on. Ship them back. Try them on. Ship them back.
    Sounds like one of those niche depts in hell.

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  • November 28, 2008

    Siany

    It reminds me a bit like those book clubs in the 90s. They always felt like a scam.
    Mousy might be onto something. The only way anyone will make a profit is if the shoes are of questionable quality. Plus, doesn’t it make more sense to read a shoe blog and save your pennies each month? Then you can just buy the shoes you like. I don’t want to choose from five pairs! i want to choose from a million pairs and buy six pairs all at the same time! Just me?

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  • November 28, 2008

    Amanda Nicole

    I find this pretty indicative of every celebrity without their own sense of style. If you need to pay someone to tell you what to wear, you need to step out of the fashion spotlight. Let’s start a site that tells celebrities what to wear! Like dressing up paper dolls! That would be fun.

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  • November 28, 2008

    Anna

    I’m with you, Siany! I don’t want to be told which shoes I’ll like, and I love reading shoe and fashion blogs, that’s where I decide what shoes I might want to buy. I don’t think ShoeDazzle will be a success, at least I really hope not! I’m a fan of individual style.

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  • November 28, 2008

    Natasha

    I can’t believe someone has a problem choosing shoes! Financing a shoe-buying habit – certainly… But choosing??

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  • November 28, 2008

    Am

    Choosing shoes is one of life’s pleasures (even if you can’t afford to but them…) Why give that job to someone else?
    And I like Anna Nicole’s idea – that would be fun!

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  • November 29, 2008

    Rock Hyrax

    I agree with Siany. There are times when I dislike most of what’s available at a given time (in which case I may buy nothing for six months) and others when I do and may buy several pairs and they’ll last me through the years when there’s nothing in the shops – if you see what I mean.

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  • November 30, 2008

    Taya

    There is already an excellent personal shopper service available at most upscale department stores and they do a fine job of choosing the whole outfit for you, not just shoes.If anyone has trouble choosing shoes or clothes they can hire personal stylist to help, not some impersonal website.

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  • November 30, 2008

    Kaya

    I checked it out. I’m not sure why so many people are hating on this. I like being offered new selections of shoes that I may not find just going out and shopping…or may not have the time to find. I don’t think that makes me some fashion reject. So far with no obligation I don’t see what the problem is. I guess I’ll know more when I get my first pair of shoes.

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  • November 30, 2008

    The Fashion Police

    I don’t think people are “hating on” it, Kaya, they’re just giving their opinions, like you are. People are allowed to have opinions, no?

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  • December 8, 2008

    Nordstrom Lover

    I actually joined ShoeDazzle two weeks ago and received my first pair of shoes. I am loving the shoes I picked from the ones they recommended for me. Some of the shoes they recommended were not the shoes I would normally pick, but after looking at them, I see why they are stylists and I am not 🙂 For $39, I think it is an incredible deal. I do agree with some of you out there about picking amongst millions of pair of shoes, which is why Zappos does so well. But I think ShoeDazzle will have its niche of customers . . . like me!

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  • December 16, 2008

    Kaya

    I just wore my first pair of shoes from ShoeDazzle to a Holiday Party…and I LOVE THEM!!! Lots of compliments! They were really easy to match to a great outfit.

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  • March 31, 2009

    jessica

    I just wore my first pair of shoes from shoeDazzle. I have had nothing but compliments. I buy shoes from all over, but I thought that i might try this website. I normally won’t buy a pair of shoes for $39.00 (normallly indicates poor quality) but the pair I picked are really cute and made well. I would put them in the same league as Steve Madden or BCBG.I thought it was fun to choose a pair of shoes from what they offered. If you have the $39.00 what the heck-if not stick to BOGO…

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  • February 8, 2010

    Just Asking

    Seriously, people tell me.
    Is shoedazzle a scam???
    I was getting tempted to become a member but I need to know the right thing before I make the first move

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  • November 6, 2010

    Rebecca

    I was a member for about three days, before noticing something in the small print:
    While your credit card is NOT charged before your first purchase (after all, they don’t have your card info), credits accumulate each month, up to a total of five. Does anyone know if your account is responsible for each of these 39.99 credits? I got a “no comment” when I asked and promptly cancelled my account.
    And Michael Antonios are not a “good” shoe brand. I worked for a couple years in the shoe department of a typical designer discount store in Canada. We sell Michael Antonios for 19.99 on an average day.
    I’m not saying that the shoe might not fit you well, but the design is less likely to be well-thought out, may come apart or break, and the likelihood of it being made in a third-world country is higher.

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  • November 18, 2010

    Divah96

    Rebecca, just like one ladies before you stated, the site is set up like the book clubs and CD clubs of the 90’s (remember Columbia House?). Your card is not charded if you decline what they picked out for your by the deadline date, which I believe is the 5th of each month. If you do not decline, then the card is charged the 40 bucks for that month and set up as a credit. You have 5 times to “forget”, after that, your card is not charged. Not a scam if you read everything. Being a member has worked for me, but then again, I was a member of the books clubs, lol. I STAY on top of deadline dates.

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  • September 1, 2011

    SAFA@M

    ILOVE YUO KIM IN YURS STIEYL SO MUCH

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  • June 18, 2012

    Jackeline

    Shoedazzel is fantastic and I wat to buy some shoes from your store. Thank you for reading this.

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  • January 24, 2013

    Mary Jones

    I am a member of shoedazzle and have been for sometime, I love the quality and fast shipping everything is packaged well and so far everything i have gotten has been exactly as described or pictured if not better! Yes they do pick a set of styles they think you may like based on the questions you answer but you do not have to purchase from the picks you can shop from the whole site.

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