Illiteracy at River Island: Lets ride low slung skull vest

River Island lets ride topOur computer just underlined part of that title in green, and rightly so.  It never ceases to amaze us how tops such as this can get through the design process without anyone noticing that it is missing an apostrophe.  River Island, you may well “love this” but you can’t spell, can you?

You can probably tell that we don’t “love this” but do you?  If you must buy this (and you want look like you can’t spell either), then it is £19.99 here.  (Better buy yourself a fabric pen too, so you can correct the error.)

6 Comments

  • November 16, 2010

    Tali

    I guess those are the wonders of the internet – people don’t pay attention to these small things as apostrophe anymore..
    *went back and added one to the “dont”* ))

    As for the print – it’s horrible. But maybe it just me, I hate other people faces on my belly, even if it’s a scull. Makes me think of “Total Recall” with a man who had a baby attached to his belly.
    Besides, people are supposed to look at MY face and not the one on the print))

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  • November 16, 2010

    Stef

    Apart from the minor spelling error I do like this vest but as it’s sleeveless I wouldn’t wear it, I hate showing the tops of my arms.

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  • November 16, 2010

    AlyCatNat

    Perhaps if you’re choosing a top like that you wouldn’t be conscious of the lost apostophe anyway?

    And isn’t the skull with a crown of roses a Grateful Dead symbol?

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  • November 17, 2010

    Amee

    I would have loved this at 15, but even then I was very grammar conscious. Now, I think biker style shirts belong on bikers, and not farm kids with a look at me!complex.

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  • November 17, 2010

    Liza Ashby

    I do find it annoying when things have spelling/grammatical errors (probably why I chose to study Linguistics at Uni!)…but it is so common now in any writing that we should be used to it! I agree that if you are buying a top, you probably aren’t going to be checking for apostrophes!!

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  • November 17, 2010

    Bre

    When I first saw the picture I was confused, I thought the “love this” comment was from the fashion police. I actually wondered if maybe Rubin was now writing for the fashion police, and then I realized that even Rubin wouldn’t “love this”.

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