Daylight Robbery: Miu Miu’s $400 cotton socks

miu-miu-socks

Apologies for bringing another Daylight Robbery report so soon after the feather headdress, but we have another DIY project for you all:

  • Get a pair of knee-high socks
  • Sew a bunch of sequins and maybe some little buttons etc onto them
  • Sell them for $400*
  • If anyone challenges you on this, explain that you are an “artist” and talk a lot about “craftsmanship”. Finish by telling the person that they “obviously don’t understand art”.
  • Laugh all the way to the bank

Got that? Great!

And right at this moment, shoe designers all over the world are kicking themselves at the thought that they’ve been spending all that time carefully designing and crafting shoes when they could’ve just stuck some sequins onto socks and sold them for almost the same price…

Miu Miu embellished cotton socks, £245, Net-a-Porter

* We rounded the price up a bit – it was actually only$398 at time of writing.

8 Comments

  • September 1, 2009

    Bethany

    OK, let me see…. say $10 for the unembellished socks (I’m being generous). As far as I know, beads do need to be sewn on by hand. So, $10 an hour for labor. (It’s not really very skilled labor.) Standard rate for crafts markup is 100%. Sooooo… it would theoretically take about 25 man-hours per sock to justify this kind of price. I’ve done beading, and it does take a long time, but I think the price is being padded somewhere. Of course, this leaves aside the question of whether beaded sock are a good idea in the first place.

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    • September 2, 2009

      Andara

      Actually, applique is not something that doesn’t require skill to do right. It depends on how it’s done, really. And I’m not sure where you get your “standard rate” for crafts markup, but the vast majority of the “little old retired ladies” set often doesn’t even charge the $10/hour for labor on some of their items. It’s impossible to make even your booth money if you get enough of these at a show.

      I get the impression from the picture that the stuff is sewn on to look like snowflakes on the socks, or something like that, and that it’s not just random bits of gewgaw attached to a pair of socks.

      They still aren’t worth anything close to even $100, much less 4 times that amount.

      ^-.-^

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    • September 2, 2009

      k

      Are you kidding me? Go look for something like this on Etsy and it shouldn’t be anymore than 20 bucks. The only reason why it costs this much is because it’s Miu Miu – period.

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  • September 3, 2009

    Nikki

    Nonsense. Do not arguing the price anymore. Miu miu is Miu miu. Somebody think it’s crazy to buy that but on the contrary there must be someone love it.

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    • September 3, 2009

      The Fashion Police

      Lol! Of course, you’re right, though, Nikki – if anyone has an opinion that isn’t the same as yours, it must be “nonsense”. I will close down this site immediately – we can’t allow people to say that something is expensive, after all!

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  • September 11, 2009

    Mercy

    The only reason why it costs this much is because someone can buy 😉

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  • September 11, 2009

    Chandra

    I bought them and I LOVE them and I’d like to meet the person who could design and create anything nearly as fabulous.

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  • March 9, 2010

    Jasmine

    I bought them and I LOVE them and I’d like to meet the person who could design and create anything nearly as fabulous.

    Pictures or it didn’t happen. You can meet me, I can design something MORE fabulous than that. Meet me in a dark alley, bring cash.

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