Chloe tries to bring back 90s jeans

90s jeans

We’re not ready for a 90s fashion revival. We’re just not. And if you need to know why not, just read this.

This is why we were particularly disturbed to see these Chloe jeans as we scrolled through the new arrivals at the Ssense website this morning. “Why, those look like jeans from the 90s!” we thought. “We can just see Monica and Rachel wearing them on the sofa in Central Perk!”

And, indeed, this 90s vibe is deliberate on the part of Chloe, with Ssense themselves describing these as “90s jeans”. Uh-oh.

We know many of you hate skinny jeans, and despair of the way they’ve overtaken the denim landscape for the best part of the last decade. But are you ready to go back to the jeans of the 90s, with their high waists, straight legs and “stylish” stone-wash? We’re not. You’ll have to prise our skinnies off our cold, dead legs. But for those of you who DO long for the days when jeans like these roamed the streets, good news! You can buy a pair from Chloe, for “only” $535! Click here to do it, but before you do, tell us: would you wear 90s jeans?


  • July 24, 2012

    Carolina W

    I was a little kid in the 90s, and I don’t remember wearing actual jeans at all, really. Though I don’t think I’d want them back, either.

    View Comment
  • July 24, 2012


    Bring it on guys, bring it on… I hate hate hate skinny jeans, so I’m VERY ready for something different!

    View Comment
  • July 25, 2012


    I would wear those in a heartbeat. Granted, I would certainly prefer them in a darker wash. I have a love/hate relationship with skinny jeans; I love to hate them. No one looks good in them. These at least show off the shape of your legs without clinging to them like saran wrap.

    View Comment