Bruce Oldfield goes down in world, designs McDonald’s staff uniforms

Mcdonalds From the Princess of Wales to Ronald McDonald – oh, how the mighty are fallen today!

Actually, we exaggerate: fashion designer Bruce Oldfield was, indeed, a favourite of Diana, Princess of Our Hearts, but he hasn’t quite made the leap to designing clown costumes for McDonald’s most famous staff member. Almost, though.

Oldfield was called in to revamp the staff uniforms of McDonald’s staff in the UK after it was discovered that, actually, baggy dungarees and baseball caps aren’t such a great look after all. The baseball caps are still there for the checkout workers, but there are also suits for the guys and a "air stewardess" look for the girls, with A-line skirts and neck scarfs. McDonald’s chief people officer David Fairhurst thinks the blouses, meanwhile, look "a bit like Louis Vuitton". Hmmm.

We’re going to let you judge for yourself. Take a look at the new McOutfits here, then come back and tell us what you think of them. Are you lovin’ it?

9 Comments

  • April 23, 2008

    Heather

    If I didn’t know that the uniforms were for McDonald’s, I would think that the people in the picture were going to a boring office party. (and wearing rathere frumpy clothes.)

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  • April 23, 2008

    Hannah

    Sure the staff look all lovely with their scarfs and suits BUT how practical is it? My local McDonalds is everything that you imagine from a corporate takeaway chain – lots of unhappy employees in chip-fat encrusted uniforms… for that matter, how happy will customers be with those huge scarfs in their food?

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  • April 23, 2008

    Carol

    Why can’t the female employees wear pants? A shift at any fastfood place involves stretching, bending, stooping, lifting – all uncomfortable at best in a skirt, revealing at worst. And I see very little “style” in any of those. The scarf especially. It’s just too big.

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  • April 23, 2008

    amelia

    yes, I agree with Hannah – the scarves represent a bit of a health hazard – in terms of falling on food etc – but then again I guess customers of McDonalds aren’t that fussed about their health…
    Also there should be a choice for female members of staff to wear a skirt or trousers not just a skirt.
    But HUGE improvement on previous uniforms worn by McDonalds employees. So overall a thumbs up from me!

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  • April 23, 2008

    cmap

    Cute.
    The scarves must be shortened for safety. The skirt should be to the knee. And, instead of black/white, why not red/peach, or yellow/chocolate??
    The same for kitchen, minus the scarves and skirts – plus slacks.
    The suits? No, just a red turtleneck with nice slacks.

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  • April 24, 2008

    Inox

    What about shoes? Those mary janes would be an absolute death sentence on greasy tiled floors, and practical work shoes would look even more hideous in comparison to the outfit. And that polyester suit would be so hot with all the heaters and grills going.

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  • April 24, 2008

    Inox

    Also, I second the idea for employees getting to choose between skirts and pants.

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  • April 24, 2008

    The Fashion Police

    I’m not sure if the skirts/suits are perhaps meant for managerial staff, rather the people serving the food? I once worked in McDonald’s for two weeks after finishing high school (two weeks was all I could take!) and agree that those outfits would be hugely impractical: it’s not exactly a “posh scarf and blouse kind of environment”! I supect the people behind the counters will probably end up in the trousers & basball hat combo….

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  • April 24, 2008

    Alex

    I actually work for McDonald’s and the ladies do get a choice between Skirts and Trousers. It’s just that the trouser option isn’t shown here. Also, the scarves aren’t that long, and if you have an issue with it – how come it’s acceptable for me to wear ties that come down to their waitline? Finally, it’s only the management that wear the suits, and they don’t actually have to wear the jackets whilst working shop floor – which in itself isn’t a hot or sweaty job contrary to popular opinion.

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