Air New Zealand staff think their new uniform makes them look like “drag queens”

Air New Zealand’s cabin crew aren’t happy with their new uniforms.

We can kinda see why.

Some members of staff have complained that the black and pink dresses, designed by Trelise Cooper, make them look like “drag queens”. We think they’ll make them look more like wallpaper, personally: really bright pink wallpaper, obviously, and there’ll be no chance of blending into the background, but wallpaper all the same.

Air New Zealand, meanwhile, claim the design is “contemporary” and feminine, and will match the interiors of the company’s new aircraft (We can’t WAIT to see those!). What do YOU think, though, readers? Would you be happy to wear this to work every day?

28 Comments

  • January 13, 2010

    Brie

    I would not be thrilled with the uniforms either. Do the male flight attendants have to wear the same colour and pattern?

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    • January 13, 2010

      The Fashion Police

      No, the men (and the female ground staff) get to wear rather nice tailored suits. Not fair!

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      • January 13, 2010

        Brie

        Very unfair! I am sure it adds to the female flight crew’s hate for the ugly outfit.

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  • January 13, 2010

    Nyka

    Drag queens wouldn’t be caught dead in this!
    It’s Hideous, the pattern and the design. I would go on strike.

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  • January 13, 2010

    Dee

    It reminds me of a samba parade… Carnival in Rio de Janeiro… although I think they match colors and patterns a bit better in Rio… I would work very sad everyday, having to wear that “uniform”…
    .-= Dee´s last blog ..Onitsuka Tiger by Asics Women’s Boots =-.

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  • January 13, 2010

    Judit

    This dress is truly fugly, but still miles better than what I get to wear at work…*sigh*

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  • January 13, 2010

    Jess

    At first I thought it was this: http://www.polyvore.com/monsoon_accessorize_fusion_palestrina_dress/thing?id=11271836

    (sorry for the polyvore link – ast season no longer on monsoon website)

    If it is anything like that then it will look a lot worse in person than in the pictures!

    Why couldn’t they wear nice suits too? Poor staff, you’ve got my sympathy!

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  • January 13, 2010

    Katie

    Oh, come on! If they were going with that pattern, they could have at least considered a color that doesn’t make everyone think of Pepto-Bismol.

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  • January 13, 2010

    Rad

    Ewww…This doesnt look like an uniform at all. They may have triedto be edgy, but they failed. It looks like some baroque shit people used to go crazy (why ?) several months ago. Plus the neckline and the sleeves are making the entire outfit look old… The pattern wouldnt be so agressive if the stylist knew how to play with the shapes. Apparently she doesnt……..

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  • January 13, 2010

    Selina

    As a Kiwi I’m mortified that our national carrier chooses to present themselves to the world like this. I get that they’re rebranding, but why move so far from the blue/green that is so recognisable to everyone as Air New Zealand? Not to mention the ugliness of the ensemble – unflattering cut, frumpy hem length, ugly print, colour that belongs on a small girl’s toy.

    Oh and apologies for some shameless self-promotion, but I got so moved by this I started a Facebook group! http://www.facebook.com/#/group.php?gid=280140793416&ref=ts
    .-= Selina´s last blog ..More things that make me want to break my no-spend pact – Illamasqua pastel polishes =-.

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    • January 27, 2010

      Nina

      Totally agree with you. Now I’m happy to fly to Auckland and back with Emirates ^^
      .-= Nina´s last blog ..Leaving on a jet plane =-.

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  • January 13, 2010

    Bongo Jones

    Certainly wouldn’t be seen on any self respecting drag queen that I know, unless it was to work in a corporate gig!! I quite like the dress quite stylish and feminine, for it to be drag we need kilos of sequins and feathers *grin*

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  • January 13, 2010

    Shiny

    I’m a kiwi too! And ‘frumpy’ was EXACTLY what I was thinking! They’re HORRIBLE. Trelise Cooper always designs frumpy, 1990’s-looking stuff anyway. So dated, so unflattering, such butt-ugly fabric. And those sleaves look like they’d be a real pain when you were trying to reach up into the overhead compartments. Gross.

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  • January 13, 2010

    Carissa

    If I were a passenger, I think that crazy print would make me airsick. And if the interiors are patterned like that too, I KNOW I would feel ill.

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  • January 13, 2010

    charles

    oh my goodness! nothing short of dreadful =(
    those poor women !
    .-= charles´s last blog ..visions of sugarplums: today’s pink & purple outfit =-.

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  • January 14, 2010

    feike

    This reminds me of good old times in the soviet union when, if you wanted a dress, you took your mother’s old curtains and make-did as you could something that draped around your body. I cannot imagine any place where an uniform like this could work. Seeing several women in that dress at the same time in the same place would be so sad and horrible it might perhaps induce an involuntary, ashamed chuckle. I hope they will listen to their staff. For their own reputation’s stake.

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  • January 14, 2010

    AJ

    I would quit then and there. Nothing else I need to say.

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  • January 14, 2010

    Puffypoo

    I think its kind of fun! I’m lil on the wacky side anyway, but I love the shade of pink that the dress has. It would look nice with a bright pink lipstick too.

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  • January 14, 2010

    All Women Stalker

    It hurts just to look at it. I feel sorry for the women who have to wear them. And for the passengers on their flights.

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  • January 14, 2010

    Cookie

    *stares at the photo*
    *stares some more*
    umm..nope.. can’t see the “feminine” in it. I can however see the following: curtains, modern wallpaper, tacky furniture covers and a vision of a really unhappy girl at her first dance wearing a dress her mother picked up in the bargain bin of the local second hand shop. possibly labeled – 70’s
    It’s so awful when traditionalist, serious companies try to aim for edgy and modern. Kind of reminds me of schools trying to be modern and then putting those awful graffiti fonts on things. *shudders*

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  • January 14, 2010

    zeezee

    The dress is ugly – no controversy there.
    What I’m extremely annoyed by is that a) the company would see fit to dress its grown-up and presumably professional workers in an infantilizing and pinkified “cutesy” dress of horror while giving their male attendants an outfit that *does* lend an air of professionalism… *deep breath*…. and that b) said workers choose to protest by calling it “tranny”, cause that’s the one thing no-one would EVER want to be, amirite? READ MY LIPS: the problem is not the supposed “tranniness” of the oufit. Pick a fresh insult, already.

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  • January 14, 2010

    lola

    ‘Drag queen’ is by no stretch of the imagination the term I’d use to describe that abomination of a work uniform :/ It looks frumpy, bulky and really unprofessional. Especially compared to the fact that the men get to wear suits. And if that dress is honestly considered ‘contemporary’ by anybody who isn’t visually impaired and/or batshit insane, I’ll eat my hat!

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  • January 15, 2010

    ex groundie

    The ugliest uniform in the world for sure. maybe part of the new branding is bad taste to make the airline stand out. Imagine the shame walking through heathrow and jfk looking like that?

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  • January 17, 2010

    Violet

    I have seen pictures of the rest of the collection – there are blouses, skirts, jackets and trousers (and that’s just for the women). I actually don’t mind the print in green, but do agree with other about the yuckiness of the pink dress. What really annoys me though, is that Trelise Cooper made up the prototypes in silk, but the uniform company is expected to produce these styles in polyester. Polyester!

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  • January 17, 2010

    Joey Sauer

    So ugly, Air New Zealand now has bad service and bad uniforms. What… a lose situation. (I’m a NZer, so I can speak with experience.)
    .-= Joey Sauer´s last blog ..joeysauer: @jlovessin Well I’m heading there. Being driven so don’t have too much choice in the matter. What are you doing? Glad you knew to DM. =P =-.

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  • January 30, 2010

    Cat

    I think if the pattern was much smaller it would be a cute fabric (although even better if it were a different colour). The design itself is indeed frumpy but I have seen far worse. I’d much rather wear that than most of the work uniforms I’ve seen.

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  • August 27, 2011

    Flight Boy

    I really love the dress, I think It is rather beautiful and I would be happy to wear it with pride. Spot on!

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