90s-style chokers make a comeback at River Island

choker necklaces

If you were alive in the 90s – and old enough to buy /choose your own clothes – chances are, you probably owned a choker or two. Or five.

Chokers were the very height of fashion in the 90s. Buffy wore them. Sabrina the Teenage Witch wore them. All the girls on 90210 (Or Beverly Hills 90210, as it was then…) wore them. You and your friends probably wore them. Your dog wore them. Your granny… probably didn’t wear them, actually. Moving on…

If you were REALLY cool, you might have had one of the “tattoo” choker necklaces, which made you look like you had a tattoo circling your neck (or, to those in the know, like you’d hit up Claire’s Accessories on the way home from school, and bought the same damn necklace everyone else had…), and if you couldn’t afford to buy a ready-made choker, you might have just used any old ribbon you could find. Velvet was particularly trendy, as were chokers with little pendants dangling from them, like the one on the right of the image above.

Speaking of the image above: these two chokers aren’t from the 90s – they’re from the River Island website, where they’ll set you back £8 and £10 respectively. Two chokers in one store isn’t enough to declare a trend, and nor is it a sign of the coming apocalypse – sorry, we mean 90s revival – but it interested us nevertheless: we’ve heard a lot about how the 70s will be “big” this spring/summer , but if the 90s decide to step up to the plate and give the flared jeans and patchwork pockets a run for their money, we’ll enjoy seeing which decade will win.

Which team are you on: Team 90s Revival or Team 70s Throwback? And what about chokers? Did you own one? Would you buy one now? If you would, you know where to go…


  • January 20, 2015


    I’m for the 70s – though they might appear as the Reign Of Bad Taste on earth, the clothes’ silhouettes were much more flattering than in the 90s. I’d have flared jeans over peg-legged ones any time.

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  • January 20, 2015

    CiCi Marie

    Oh dear… these look horribly familiar. Although the first time around I never had the pocket money to buy them, so all of my chokers were the ol’ ribbon trick. This was before I moved onto dog collars… I have various ID cards from that time period where I’m either wearing a ribbon choker or a dog collar. I’ve only just replaced the dog collar one… which was my darn passport! I wish I could warn the teens of today not to go there…

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  • January 20, 2015


    I was born in the 90s, so no I didn’t owned them but saw them around in 90s TV shows. It’s awful that this is a real thing. Around high school there are people, who really wear them. Like those “fishnet”-chocker thingies. It’s horrible.

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  • January 20, 2015


    The TV show Charmed is another a serial offender.
    Chokers remind me of ageing royalty, especially the chokers with cameos. As I’ve never before taken fashion inspiration from the likes of Fergie and Camilla I certainly won’t be donning a choker any time soon. The only time chokers look good are in Victorian Gothic/Steampunk fancy dress (a la Penny Dreadful) or Moulin Rouge style eccentric ‘lady of the night’ fancy dress….emphasis on the words “fancy” and “dress”! Chokers should only be found in the dressing up box as they’re definitely not a good look otherwise. Shame on you, River Island!

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  • January 21, 2015


    I never wore them. preferring jewelry that elongated my face. However, I always thought they looked delightful on others, and especially liked the home designed ones out of velvet ribbon. I am now too old to wear them: still have the round face, but also a double chin, so guess I will have to pass and just admire them on others. And between 70’s which I really hated and the 90’s about which I am rather indifferent, I will choose the 90’s.

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  • January 22, 2015


    I remember these, and I’ve seen them on girls around campus just in the past couple days. I’m not pleased about either the ’90s or the ’70s coming back – can’t we just let them die the ignominious death they deserve?

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  • January 30, 2015


    I really like chokers and I still have them. I wasn’t around in the 70’s, so I’d take the 90’s. There was also a decades revival then too as I had flared jeans and 60’s baby doll dresses.

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