Last week, UK fashion chain Peacocks rather cleverly managed to drum up some publicity for themselves by selling a dress for the bargain price of just £1.99 – about $3.30, for those of you in the U.S.
The dress is shown above: it was a little lace number, available in mint or lilac, and, predictably enough, it sold out so quickly it managed to crash the brand’s website. Not to worry, though: Peacocks have announced plans to repeat the experiment in the future, with other low-priced dresses to come.
Our question is: what do you think of them?
For those of you worried about the ethics of buying clothes which are cheaper than your morning cappuccino, you can relax a little: this was a loss-leading exercise for the retailer, who would normally sell this particular dress for £18 – still pretty cheap, but definitely not AS cheap as the £1.99 it eventually sold for. The point, of course, is not to make a profit: it’s simply to get our attention, and, hopefully, to persuade us to spend some REAL cash on other, regularly priced items on the site.
Did it work? Well, it certainly got our attention, that’s for sure. Having gone to the site in search of the famous dress, we decided to take a quick look around the rest of the stock – strictly for investigative reasons, you understand – and here’s what we found:
This is the black version of the £1.99 lace dress, selling for the regular price of £18. We wouldn’t class this as a crime of fashion, but we probably wouldn’t wear it, either: lace is a fabric that can LOOK cheap even if it isn’t, and although we don’t think this looks like it cost £1.99, we don’t think it looks particularly expensive either, although it’s obviously hard to tell just from a photo. It’s inoffensive enough, but certainly not “wanted!” material.
Now, this is more like it: still inexpensive at £22, but the structured shape and slightly longer hem makes it look higher quality.
Cropped cardigan, £12
We’re always on the lookout for cropped cardigans, which are much more flattering over dresses than regular ones. We’d prefer longer sleeves, because it’s rarely warm enough at Fashion Police HQ for short ones, but this cardi comes in four different colours, and will at least keep your shoulders warm and covered in sundresses etc.
Red belted mac, £26
You can tell a lot about an online retailer from the quality of their outerwear. It being the start of spring, Peacocks don’t have a huge selection at the moment, but we did like the look of this bright red trench coat – a nice alternative to the classic beige versions we featured yesterday.
So, what do you think of Peacocks and their £1.99 dress? Did you buy one? WOULD you buy one?