As a style-obsessed police squad, we spent a lot of time looking at online fashion. You’ll find a comprehensive list of online fashion stores in the UK at our UK store directory, but here’s a (highly biased) list of our favourite online stores right now, in no particular order…
Our favourite online fashion websites… for now
Best for: Fluffy sweaters and amazing shoes
We go through phases with Topshop. Sometimes the selection is a little too self-consciously fashion-forward for its own good, but right now the store has a fabulous selection of beautiful, cosy knitwear, and some wonderful shoes and boots. The pointed-toe ‘Gwenda’ pumps are the perfect, classic court shoe, and are available in a range of colours, updated every season. The downside, however, is that stock levels seem to be low, so items can sell out almost instantly: we’re sure they just do it to taunt us. Oh, and we also like the polka-print bags which online purchases are shipped in…
Best for: its huge, constantly-updated selection
It may be home to some of the freakiest fashion fails we’ve ever arrested, but we’ll always love ASOS for its huge selection of clothing, which is updated daily, and which never fails to provide us with at least one new addition to our Wish List. Sure, the quality can be hit and miss, but when it’s a hit, it’s a BIG hit, and ASOS have provided our officers with some of their favourite items of clothing over the years, so we can’t complain too much. If you don’t like the mainstream lines, ASOS marketplace is a great source of pre-owned and handmade online fashion, too.
Best for: great outerwear and the occasional statement dress
The Zara online fashion store has come a long way in the past year. It took a while for the brand to get it right, but now delivery is fast, returns are collected by a courier free-of-charge (so you don’t even have to head to the post office if you don’t like your purchase), and stock levels are way better than they once were, so there’s less chance of finding something that’s already sold-out. (We’re looking at you here, Topshop…)
Best for: online fashion you might not find anywhere else
Aspire Style may not have a huge selection, but what they do have has been carefully selected and is a little more unusual than you might find on the rest of the high street.
Best for: Boutique brands like Louche, Ruby Rocks and Lavish Alice
There’s a distinctly vintage-inspired feel at Joy: they’re one of the main stockists of Louche, which offers beautiful dresses and coats, as well as a quirky selection of knitwear. Again, this is the type of online fashion that’s a little more unique than the offerings from the big-name brands, and it’s a good place to discover smaller labels you may not have heard of.
Best for: Is it too obvious to say “pretty dresses”?
Exactly what it sounds like, The Pretty Dress Company stocks a range of formal and occasion-wear . They do have a small selection of separates, but most of the range focuses, as you would expect, on dresses – and beautiful dresses, at that!
Best for: pencil dresses
Another dress-focused brand selling its own line of primarily pencil and bodycon styles, suitable for special occasions or unusual office wear.
Best for: surprisingly great skirts
River Island gets a bit of a bad rap when it comes to online fashion. Many of the people we speak to associate it with teenage clubwear, but while you might still find some of that on the racks, there are some hidden gems in there too, which make the site well worth a closer look. This season we’ve been particularly impressed with the selection of skirts on offer, but their denim is also good quality – and no, not all of it is distressed or “spangled”, as many people seem to believe!
So! That;s our list of the online fashion websites we’ve been shopping from most often right now, but as everyone’s list will be different, we’d love to hear about YOUR favourites. If you shop online, which sites do you usually go to for your online fashion fix?[Image: © Angel_a | Dreamstime.com]