a) It’s J Crew, not Primark
b) The brand has confirmed that UK shoppers will be paying around 60% more than their US counterpart, once currency differences are taken into account.
Explaining the UK mark-up, a J Crew spokesman said:
J Crew is committed to bringing its customers the best possible quality and design of product at the best possible price. We have to take into consideration various taxes, duties, and operational charges that vary from country to country. It is an inescapable fact that these costs in the UK are significantly higher than in the US. There are not many products that don’t vary in price from country to country… cars, cosmetics, electronics and so on. It is simply a fact of life.
There’s really not much arguing with this: it IS a fact that UK prices tend to be significantly higher for some things than they do in the States, and no one would expect J Crew to take the hit, and possibly make a loss, just so the UK can get its fair share of chambray shirts and No.2 pencil skirts. And, of course, our US friends pay more for the UK brands that decide to open up on their shores. In other words, we’ll just have to suck it up and hope for some decent sales.
J Crew opens its doors at 165 Regent Street today, with a Brompton Cross store coming soon. If you’re not in London, however, you can still shop from the UK website.
What do you think? Are you excited to see J Crew in the UK, or do you just not get the hype?