Only in the world of fashion will people pay much more for a pair of pants that look like they’ve just been pulled out of the laundry pile, than they will for ones which haven’t been pre-creased. Pre-creased designer trousers: they’re the new pre-ripped jeans!
Hey, while we’re on the subject of deliberately-creased clothing, does anyone remember when this is was a trend in the 80s, and people would buy shirts which were covered in lots of tiny crease marks? There was always someone whose poor mother would spend hours patiently ironing every last crease out of that thing, only to earn the enduring wrath of her offspring, who was condemned to attend the youth club disco that night in a shamefully crease-free shirt. Ah, fashion: the more it changes, the more it stays the same![These are £424 at Far Fetch: click here to buy them]