As our regular readers know, The Fashion Police aren’t fans of the phrase “real woman”, which is generally just used as another stick for women to beat each other with, implying, as it does, that if only women with “curves” are “real”, then those without them must be… imaginary?
We have no hesitation, however, in declaring that the models shown above, in images from the H&M website, are NOT REAL WOMEN. Because they’re not. Literally, we mean. The heads are real, sure. The bodies, however, are computer generated, with H&M simply sticking the model’s heads onto the same body using the wonders of Photoshop. (Which seriously has a LOT to answer for, if you ask us.)
A spokesman for the chain admitted: “It’s not a real body, it is completely virtual and made [by] the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human appearance with a program on [a] computer.”
H&M say they do this so that the focus is on the clothes, not on the models.
“This is not about ideals or to show off a perfect body, we do this to demonstrate an item of clothing. This is done for all clothing, not just for underwear, both male and female clothing,” said spokesman Håcan Andersson.
Good to know, H&M. Because here were we thinking that if not even a model is deemed “perfect” enough to wear these clothes, what chance would the rest of us have? We were also thinking that it’s no wonder so many women have hangups about their bodies and appearance in general, when models are either airbrushed to the point where they’re completely unrecognisable, or aren’t even real women to start with.
We have long believed that it’s not “size 0” models, or celebrity role models which are the true enemy of self-esteem: it’s Photoshop. We’ve also always said that what’s needed in fashion is a much wider variety: a variety of shapes, sizes, races, ages… you name it. If all of that is not yet possible, however, a good start would be for brands to use ACTUAL people in their advertising: or to at least make it clear when they’ve chopped off the model’s head and stuck it onto a fake body.
What do you think?