A.S.A bans “Nothing Tastes as Good as Skinny Feels” shirts for kids

We can all agree that this is wrong, can’t we?

It’s Kate Moss’s famous “Nothing tastes as good as skinny feels” quote, printed on a t-shirt. A t-shirt for children.  Because THAT’S a really healthy message for kids, isn’t it?

If you think it’s bad enough to be emblazoning this particular message on a shirt for little children, though, how about the onesie version? And no, we’re not referring to the ubiquitous adult onesie, here, but the ones for babies:

Luckily, the Advertising Standards Agency agreed that this kind of message isn’t suitable for childrens’ clothing and have banned adverts for it from appearing on custom shirt site Zazzle.

“Because we considered the ad could condone or encourage an unsafe practice or result in physical, mental or moral harm to children, we concluded that it was irresponsible,” said a spokesperson. We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm.”

We’re just amazed that Zazzle needed to be told this…

[source]

16 Comments

  • August 11, 2011

    Emily

    I can’t figure out what would have to be going through your mind to buy this for your child.

    • August 11, 2011

      Emily

      Unless you were to scrawl ‘NAAAAT’ (said like Borat) underneath it and then feed your child lots of amazing food.

      • August 11, 2011

        The Fashion Police

        I know! The fact that it HAD to be banned amazed me: I mean, someone actually sat down and thought, “You know what would make a great slogan for a kids’ t-shirt?” People never fail to surprise me.

        • August 11, 2011

          Emily

          Exactly. I was under the impression that even the most deluded idiots who shout about nothing tasting as good as skinny feels & thin being the only way to be beautiful etc etc wouldn’t stoop as low as to turn it on infants. At least let a girl get to about 10 years old before you start telling her she’s inadequate the way she is and should spend her life striving to change that, you know?

          (Sarcasm, obvs.)

  • August 11, 2011

    Roisin

    There’s irony, and then there’s this, which is just beyond understanding. I bought a friend a onesie for her baby that said ‘Dingo Food’ on it, which I thought was in fairly poor taste but it made both of us laugh – I think it was a bit close to the knuckle. This thing is taking that to a new level of poor taste because this is a pro-anorexia slogan. You can’t view this ironically, you just can’t! I honestly cannot fathom the thinking that went into this design and even the parents who allowed those child models to model that. It’s beyond messed up, now.

    • August 13, 2011

      Zoe

      It may not be the classiest thing ever, but I think a onesie that says “Dingo Food” is hilarious.

  • August 11, 2011

    Lili @ Relatable Style

    Oh, this was indeed stellar judgement on their part… NOT. I think the girl’s face in the ad says it all. She’s pissed and ready to take it to a fist fight!

    Relatable Style

  • August 11, 2011

    Emily

    Remember that Zazzle is a design-your-own-shirt company and automatically provides options for men, women, children and babies with all its custom shirts. I bet you could get that slogan on a mug if you wanted. This shirt was in all likelihood designed by a user with women in mind. Not that I agree with the message in any case, but this hasn’t been made specifically for a child. Perhaps that should be mentioned.

    • August 11, 2011

      The Fashion Police

      It would have been designed by a user, but as the article states, Zazzle was carrying adverts for it, showing it on children and babies, which is where the issue arises from. The images above, which were displayed on their website, appear to be promoting the idea that these are for children, which is why the ASA have taken issue with it: Zazzle have a responsibility to make sure they are not promoting something which is unhealthy or unethical.

      “this hasn’t been made specifically for a child.”

      The onesies are made specifically for babies: they are not available in adult sizes.

  • August 11, 2011

    Moni

    *at a loss for words*

  • August 11, 2011

    Sinead d

    It’s shocking to think that the company would actually advertise this for children, which is why I’m a bit suspicious, maybe it was a bit of an advertising stunt – they knew people would be outraged so they decided that the press, even if it was bad might boost their business.

  • August 11, 2011

    Arielle

    That one for babies is very ignorant. There’s nothing wrong with fat babies, provided the source of the fat is breastmilk. Once they start walking they usually slim right down.

    • August 11, 2011

      Zoe

      Not to get all political, but even if a baby is chubby due to being formula fed, it’s not an issue.

    • August 12, 2011

      Jaynie

      Are you implying that it is “wrong” to be a fat child or adult, then? Yes, obesity may be tied to some health issues (though the kind of foods eaten seem to be a bigger problem) but that doesn’t call for the kind of shaming this slogan embodies.

  • August 11, 2011

    Zoe

    Do they come with a complimentary instruction pamphlet on how to become bulimic?

  • August 12, 2011

    Maria via Facebook

    I happen to secretly agree with that motto – but that’s because of some dodgy attitudes I have towards myself. No way I would inflict it on my kids or anyone else’s….I don’t think children should have any messages on their clothes – they’re not billboards are they?