We've heard of waiting lists for handbags and shoes, but a waiting list for a BRA? Yes, 1,600 people joined the pre-launch waiting list for Marks & Spencer's 2 Sizes Bigger Push Up Bra, but that was just the tip of the iceberg, because since it went on sale last weekend, the bra has been selling so fast M&S predict it'll have sold out completely by this Saturday.
As the name suggests, the bra is designed to make you look, er, two sizes bigger. It does this using a super-light foam which is half the weight of traditional gel pads, and also has straps that can be crossed at the back to give the girls even more of a lift.
And that's not all. According to the press release on this, the bra "is literally flying off the racks". Literally? This we have to see: seriously, two sizes bigger is all well and good, but a bra that can FLY? Awesome.
The bra costs £20, comes in black, fuchsia and grey, and can be purchased online here. If you do miss out, however, don't worry: more stock will arrive in September, and will include white, leopard and zebra print versions.
13 comments on “Marks & Spencer’s 2 Sizes Bigger Push Up Bra Predicted to Sell Out by Saturday”
A flying bra? Wow! I’d buy one of those but I won’t be buying a bra to boost my bra size as I’m already a J cup!
Why is it that almost every bra these days is super padded and promises to make you look several sizes bigger, but when I’m looking for an unpadded bra in my size there is NOTHING?!
Sorry, that was slightly off topic, but still…
Julia I feel the exact same! I’m only a 32B and am perfectly happy with being small, but nearly every bra has some sort of padding/boosting/filling/gel/air things which I really don’t want!
Some of us are happy being who we are!
Amen. My boobs are already too big to fit into most nice dresses, I don’t need the extra padding to make that more difficult.
I still vote for the Bombshell bra from Vic’s. I own 3 of them, and they’re INCREDIBLE
Maidenform’s very similar and like half the price, $26 in outlets/online
Marketing ploy..
Screw this, I want a bra that makes you look two sizes SMALLER! I’m already a large D cup and I would love to go down a couple sizes.
minimizers! Don’t quite do two cup sizes though
What’s the deal with push up bras? Isn’t it.. kind of.. lying in a way? And when it shifts and your skin doesn’t.. it just looks all kinds of funky.
STUNNING BRA