George at Asda now offering online shopping

Anyone who remembers our list of Five UK Fashion Stores We'd Like to See Selling Online may recall our pleas to George at Asda to make their website transactional. And it seems like someone at George was listening, because as we policed the Internet this morning we stumbled across Asda Direct, which is selling not just the 'George' clothing lines online, but also homeware, toys and various other items not previously included in the grocery shopping site.

The Fashion Police are pleased about this because there are some true gems to be found in George if you're willing to look long and hard enough for them, and the prices are hard to beat. Witness, for instance, the £15 shoes shown above, the £14 black dress (very Jackie O) or the 40s style jacket, which is only £24. In other words: this development pleases The Fashion Police. Now come on Zara and Primark, let's see you follow suit...

Comments

[Fi]

This is the best news I've heard all week! And what I particularly like is the large red 'out of stock' signs over some items. There is nothing more annoying than clicking all the way into an item, adding it to your basket and then finding it's unavailable.

[Sian]

Yay! Asda stuff, in my local store, looks horrid. I hate my local store (someone once coughed into my hair while I was in the checkout, but that's another story.)

This is shopping for cheap clothes, without having to buy you stuff from a chavvy supermarket. Brilliant. All of those clothes you've shown look lovely! You airbrushed out the screaming kits and Croydon facelifts! Hurrah!

(Yes, I know this comment makes me sound like a snob, but I'm OK with that.)

[ramona]

wooooow! want those shoooooes!!!

[Steph]

Yay! My local Asda is miles out of the way, so I never get a chance to look at their clothes.

[Rock Hyrax]

I live about five minutes away from my local Asda and the clothing department is easily the most quiet and restful part of the shop! Only snag is, half the time if you're tempted by something it doesn't come in mid-range dress or shoe sizes - next time that happens I'll know where to go...