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COS from H&M – all a bit ‘blah’ really

H&M upmarket COS range

H&M’s new "upmarket" line, COS, is getting ready to launch, and as the title of this post says, it’s all looking a bit, well, "blah", really, isn’t it? OK, there’s nothing particularly offensive here, but there’s not much to get excited about either, is there? (And by "not much" I mean "nothing at all"). There’s not one thing here that makes me think, "God, I must have that RIGHT NOW", and while I probably wouldn’t kick the clothes out of the wardrobe if I found them there, I don’t think I’ll be going out of my way to get my hands on them, either. H&M are clearly trying to go "classic" with this line, with lots of neutral colours and shapes, but I think it’s ended up looking just a little bit bland. What do you think?

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