Never having tried to tell the time using binary format, I’m not sure whether to feel relieved or patronised by the seller of this watch’s promise that it’ll be "absolutely no problem for the computer-savvy lady!" (Thanks, Redsave!). The makers of this watch, though, have clearly done their best to make us "ladies" feel right at home with the candy pink colouring and Swarovski crystal finish – how well they know us! You can just imagine the production meeting, can’t you? "Now, how’ll we get the silly girlies to buy this super-complex watch?" "I know! We’ll make it pink! And add sparkly bits! The girls always love pink sparkly things!" *Sigh* It’ll set you back £109.95 at Redsave.